NSSF's Insights
Source: National Shooting Sports Foundation
Jan 19, 2010 - 12:21:41 PM
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National Shooting Sports Foundation Launches "NSSF's
Insights," A New Radio Show Produced by Award-winning Walker
Agency
NEWTOWN,
Conn.—Each week listeners are invited to learn about the history,
excitement and value of hunting and the shooting sports on a new radio
show called “NSSF’s Insights,” sponsored by the National Shooting
Sports Foundation and produced by the Walker
Agency.
“We are excited about the possibilities this
new radio program offers NSSF, our industry and our sports,” said Mark
E. Thomas, NSSF managing director, marketing communications.
“NSSF’s Insights will help NSSF reach a new audience of hunters and
shooters, and will inspire potential participants who are listening to
try our sports.”
The show increases NSSF’s presence
on radio and complements its existing efforts on cable television and
in Web-based and traditional media to support NSSF’s members and grow
the shooting sports.
Host John Quaintance will
delve into the world of hunting and target shooting to report on a
range of fascinating topics, ranging from the history of the American
flintlock, to the development of the modern conservation movement, to
great hunting and shooting tips that will help millions safely enjoy
their sports, as well as the latest news and information from NSSF, the
trade association of the firearms industry.
“Our
experience in creating interesting and entertaining radio programs that
have collectively won more than 85 broadcast awards gives assurance
that NSSF’s Insights will attract listeners, and once we have them ‘by
the ears’ we can encourage them to enjoy the shooting sports,” said
Mike Walker of the Walker Agency.
Scheduled to
launch March 1, 2010, the program will be offered to radio stations on
a barter basis. For those who can’t receive the program via radio, the
shows will also be available for download at www.NSSF.org/Insights
and available as podcasts on iTunes.
NSSF encourages
its member companies to let their local radio stations know about this
free daily radio program. Station managers should contact NSSF for a
sample program and to learn more about adding the show to their
lineup.
John Quaintance is an Emmy Award-winning
former television and radio reporter with over 30 years of broadcasting
experience. His reports have been seen and heard on ABC, CBS and CNN.
The show is sponsored by NSSF, produced by Pete
Walker and edited by Mike Walker. For information about
becoming a broadcast affiliate, contact Mike Walker, mike@walkeragency.com,
602-569-0340
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