LAS VEGAS, NV--(Marketwire - May 13, 2008) - Rudy Nutrition, Inc. ( PINKSHEETS: RUNU) is pleased to announce a new agreement with Mission Industries to make product available to employees in all of its plants. Mission Industries is an industry leader and in laundry business, servicing the daily needs of the largest resort destination in the world, Las Vegas, Nevada. It has several plant locations providing services throughout the Las Vegas and Northern Arizona areas. The agreement addresses the companies desire to make healthier products available to their most valuable asset, their employees. The Rudy Beverage product line featuring significant vitamin and mineral fortification and the benefits associated to using xylitol will be available to all of Mission Industries 2,500 plus employees. Rudy Beverage is proud to serve the men and woman working behind the scenes to keep Las Vegas running.

This recent decision by Mission Industries is in support of recent market analysis of the better-for-you beverage category indicating very strong growth potential for products that provide consumers the opportunity to make a healthy choice in selecting brands that offer a great taste with dietary benefits. When faced with choices in the marketplace that include options like the Rudy Beverages it has become increasingly likely that they will choose these healthier alternatives to the old sugar based drinks from the past.

The benefits associated to using xylitol in place of other sugars is very attractive to people that are becoming more aware of the fact that creating a healthier diet as part of a daily routine for themselves and their families doesn't have to be difficult. The new relationship represents a slice of a large demographic with the desire and need for such a product. The healthy beverage has been known to appeal to Athletes, Students, and Working Class alike and the placement is a sign of the broad public demand for a nutritious and great tasting beverage such as the Rudy Beverage product line.

About Mission Industries

What began in 1930 as a family business in Santa Barbara, California has matured into a leader in the laundry business, servicing the daily needs of the largest resort destination in the world. Little did the founder know when he opened the first linen plant in Las Vegas in 1960, that the small rural community would grow into a boomtown of gaming, entertainment, glamour and excitement. By the 1980s, Mission was thriving and was the only company capable of keeping up with the rapid growth of the hospitality business. The ingenuity and business skills of its leaders fueled Missions expansion into the new millennium with the latest in commercial laundry technologies, automated plants, and a fleet of service vehicles proudly bearing the Mission Industries logo.

For more information about Mission Industries visit: www.missionindustries.com

About Rudy Nutrition, Inc.

Founded by Notre Dame sports legend Daniel "Rudy" Ruettiger, Rudy Nutrition, Inc. is a manufacturer of health conscious "Rudy" branded products that offer great taste as well as healthy choices for parents, kids, athletes, and active people looking for something special. Rudy Nutrition is focused on creating, distributing and licensing "Rudy" branded products that offer healthier alternative choices backed by Rudy's inspirational message of hope -- that "never give up" spirit immortalized in the movie "RUDY" -- on every product. If you would like to receive e-mail announcements about Rudy Nutrition, Inc., additional information, or to contact a representative directly, please visit us on the web at http://www.rudynutrition.com or www.rudybeverageinc.com or www.avcg.net.