LAS VEGAS – August 21 2008 – Preferred Public Relations & Marketing (PPR&M) has been chosen by Via Brasil Steakhouse as its agency of record. With an original location in New York City since 1978, Via Brasil Steakhouse is set to open its first Las Vegas spot in Summerlin this September.

Via Brasil Steakhouse recently acquired PPR&M to handle public relations for the launch of its Las Vegas location, a 9,200-square foot venue at the southwest corner of Charleston and Fort Apache, as well as ongoing media relations and promotional efforts for the restaurant.

A traditional, authentic Brazilian “Churrascaria” (steakhouse), Via Brasil Steakhouse offers a gourmet salad bar, fourteen different kinds of meats carved tableside, an extensive à la carte menu, appetizers and desserts. The restaurant features a large full-service bar, an adjacent outdoor patio, a private room for special functions and a wine cellar. Champagne Brunch will be served on Saturdays and Sundays and Happy Hour specials will be available Monday through Friday.

Located in Summerlin, Via Brasil Steakhouse is scheduled to open in mid-September 2008, and is located at 1225 S. Fort Apache Road, Suite 100, Las Vegas, Nev. 89117 in the Fort Apache Commons shopping center. For reservations or more information, please call (702) 804-1400 or visit www.viabrasilsteakhouse.com <http://www.viabrasilsteakhouse.com> .

Preferred Public Relations & Marketing is a full-service, award-winning public relations agency located at 2630 South Jones Blvd., Las Vegas, Nev., 89146. The agency opened its doors in 1999 and since has been hired to oversee and manage more than 400 grand opening events for new company launches. Preferred Public Relations & Marketing implements strategic public relations campaigns to include branding promotions, grand openings and crisis communications. For additional information, please visit www.preferredpublicrelations.com, or call (702) 254-5704.