How to Improve Marketing to Affluent Consumers
Source: Unity Marketing
Dec 3, 2009 - 5:28:30 PM
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An Exclusive Webinar for Luxury Marketers, Retailers, Advertising Agencies and Investors...
- How can Unity Marketing's Luxury Tracking Study improve marketing to your affluent consumers?
- How can Luxury Tracking give your company the competitive edge next year? How can it help you get out in front of the competition and be more successful?
- What benefits will your company gain by subscribing to the Unity's Luxury Tracking study?
- How can Unity Marketing's consumer research support marketing goals and objectives?
Unity Marketing is issuing invitations to attend an exclusive webinar December 16 at 11 a.m. est
You will learn more about Luxury Tracking and how it can power your brand's marketing to the affluent consumers in 2010 and beyond
In today's hyper-competitive environment, market research is not an option; it is a necessity. Luxury marketers that want to win must stay vigilant in tracking the shifts, turns, and changing preferences in their affluent consumer market. They need up-to-the-minute data, as well as a historical perspective, to anticipate the next major luxury business opportunity or branding challenge. Unity Marketing's Luxury Consumer Tracking Service is designed for luxury marketers who need to know all there is to know about their consumer market.
Launched in January 2004, and every three months thereafter, Unity Marketing has measured the pulse of the affluent consumers in a longitudinal survey of 1,000-1,200 affluent consumer households. Each quarter the Luxury Consumer Tracking Study reports what luxuries they bought during the past quarter, how much they spent, where they bought, the luxury brands they became aware of and used, and how they felt about their current and prospective financial status.
Based upon the results of the survey, Unity Marketing publishes the Luxury Consumption Index (LCI) which tracks how luxury consumers feel and helps marketers anticipate consumer spending in the coming quarters.
Join Pam for a webinar December 16 to learn more about the Luxury Tracking Study and how you can put the information to use
On Wednesday December 16 at 11 a.m. eastern time, Pam Danziger will host an hour-long webinar to explain the critical consumer information that the Unity Marketing Luxury Tracking Study provides its clients about the luxury consumer mindset and purchase behavior. The focus of the webinar will be how clients put the tracking data to use in improved marketing strategies, brand building and product line innovation.
Click this link to request an invitation to attend. A limited number of spaces are available for this webinar.
Note: If unable to attend, the webinar broadcast will be recorded and available for later listening.
About Pam Danziger and Unity Marketing
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses as well as the 'classes.' She is president of Unity Marketing, a marketing consulting firm she founded in 1992.
Advising such clients as PPR, Diageo, Waterford-Wedgwood, Google, Lenox, Swarovski, GM, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, and The Conference Board, Pam taps consumer psychology to help clients navigate the changing consumer marketplace.
In recognition of her ground-breaking work in the luxury consumer market, Pam received the Global Luxury Award presented by Harper's Bazaar for top luxury industry achievers in 2007.
Pam is a member of "The League of Extraordinary Minds" -- a panel made up of over 50 marketing and business experts, including such noted authorities as Al Reis, Jack Trout, Jay Conrad Levinson, Serigo Zyman and Stephen Covey to name a few.
Her latest book is Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience (Kaplan, $27). Her other books include Let Them Eat Cake: Marketing Luxury to the Masses-as well as the Classes, (Dearborn Trade Publishing, $27, hardcover) and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (Chicago: Dearborn Trade Publishing, 2004).
She has appeared on CNN's In the Money, NBC's Today Show, CNBC, CNN International, CNNfn, CBS News Sunday Morning, Fox News' Your World with Neil Cavuto, ABC News Now, NPR's Marketplace and is frequently called upon by the Wall Street Journal, New York Times, American Demographics, Women's Wear Daily, Forbes, USA Today, Associated Press, Los Angeles Times, Chicago Tribune for commentary and insight.
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