Anatomy of an Internet-Savvy Hotel Manager It’s 1:20 am and the hotel manager is reviewing last month’s profit & loss statement; room revenue is below planned budget and expenses were higher than ideal. That’s not great news, but the really bad news is that forecasted revenue looks weak for the next several months. Something has to be done quickly.
TV is Still the Best Way to Address Ads to Audiences, but Choices are Expanding No longer does "one ad fit all" viewers and the one big trend is for all advertising to become more relevant to the people who see it, the high-tech market research firm says. New technology promises to do that via Set Top Box, PC and mobile device addressability.
Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat’ Those who make their living composing news releases say there is an art to this easily dismissed craft. Strategic word selection can catapult an announcement about a study, a product or a “breakthrough” onto the evening news instead of to its usual destination — the spam folder or circular file...Visit New York Times Website
Hotel Website Design 2.0… Using Travel Social Media To Advance Website Sales In my opinion, the only social media, which are currently relevant to our industry, are the few travel-related sites like TripAdvisor and VirtualTourist. General social media sites like FaceBook or You Tube are not yet the magic panacea some hoteliers had hoped they would be...
Are Luxury Hotels recession proof? How pervasive will the economic downturn be across the hotel industry? Will all hotels feel the pain or will some hotels be more resilient while others more vulnerable? And which customers will keep...
12 Tips to Help Small Retailers Thrive in a Recession Less red meat, more spaghetti. Fewer first-run movie tickets, more DVD rentals. Skip the Starbucks latte, sip a McDonald's coffee. As the economy sinks into a recession, people from Seattle to St. Petersburg are adapting their spending habits to adjust to increased prices in all types of consumer goods and services....
ALL BUSINESS: A tale of 2 resorts This is not a good economy to take a gamble in. Las Vegas has, and it's hurting casino profits. Disney has not, and the "Magic Kingdom" is reaping the winnings. In theory, it's not supposed to be this way.Visit Associated Press Website
DC Coaching Company Tells Executives to Make Some Damn Mistakes In the business world today, many executives are afraid of taking risks. The common belief is that so long as you don't make a mistake, you're generally safe. “But safe from what?” asks organizational development expert, Linda Finkle. “Are you avoiding failure – or are you actually avoiding success?”
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