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Technology
AT&T Unveils Next-Generation U-verse Services in Reno and Sparks
Source: AT&T
Jun 16, 2008 - 9:57:53 AM


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Launching First Market in Nevada, Customers Can Now Enjoy Integrated TV, Internet, Wireless and Voice Services - All on One Bill

RENO, Nev., June 16 /PRNewswire-FirstCall/ -- Reno and Sparks-area residents now have a new -- and better -- choice for their television and communications services. AT&T Inc. (NYSE:T) today announced the launch of the company's integrated suite of AT&T U-verse(SM) services, including AT&T U-verse TV, AT&T U-verse High Speed Internet and AT&T U-verse Voice. AT&T U-verse brings together your TV, broadband, home phone and AT&T wireless services -- all on one bill -- with unique features that provide a new level of integration, convenience and control. AT&T U-verse services are all delivered over AT&T's advanced Internet Protocol (IP) network. Customers can currently order AT&T U-verse services in parts of Reno and Sparks. AT&T will make U-verse services available to more homes throughout the area on an ongoing basis.

"With AT&T U-verse, we're going beyond your basic bundles to make services work together in new and exciting ways -- all around you," said Melba Muscarolas, AT&T vice president and general manager for AT&T West. "AT&T U-verse is going to be a game-changer for Reno and Sparks. Not only are customers getting a new choice to break away from cable, they're getting more from their services."

A Better Television Choice With AT&T U-verse TV

AT&T is the only national service provider to offer a 100 percent IP-based television (IPTV) service. IP technology helps make AT&T U-verse TV one of the most dynamic and feature-rich services available today, with advanced capabilities customers don't get from other providers and access to more than 40 High Definition (HD) channels.

Where available, local AT&T U-verse customers can enjoy numerous TV benefits, including:

  -- An attractive selection of TV packages. You can choose from a variety
     of subscription options that feature up to 320 channels, including
     digital music, local, movie and sports programming, as well as premium
     Spanish-language and international packages. All packages include
     HD-capable equipment, and most packages include an HD digital video
     recorder (DVR). (More receivers can be added for $5 each a month.)
  -- More HD channels than the major local cable providers, with an
     extensive lineup of more than 40 HD channels. U-verse TV supports both
     720p and 1080i formats. Access to HD service is $10 a month with any
     U-verse TV package.
  -- The ability to set your DVR from any location. With AT&T Yahoo! Web and
     Mobile Remote Access to DVR, you can schedule recordings from any
     Web-connected PC or compatible AT&T mobile phone (wireless service
     charges apply) by using your AT&T High Speed Internet account.
  -- The ability to record up to four programs at once using a DVR (up to
     four standard definition programs or two HD and two standard definition
     programs) -- another feature exclusive to AT&T U-verse TV.
  -- AT&T Online Photos from Flickr, which lets you simply and conveniently
     browse the photos you've uploaded to flickr.com and watch slide shows
     on your U-verse TV screen from the comfort of your couch.
  -- AT&T U-bar, which brings customizable weather, stock, sports and
     traffic information to the U-verse TV screen, without interrupting the
     current program. AT&T High Speed Internet subscribers can personalize
     the U-bar from the AT&T portal to display weather at specific
     locations, your personal stock portfolio and scores for your favorite
     sports teams.
  -- YELLOWPAGES.COM TV, for fast and easy searches to find local businesses
     and other information via your TV screen.
  -- AT&T Yahoo! Games, so you can now play your favorite online games --
     including Sudoku, Solitaire, JT's Blocks, Mah-jongg Tiles and Chess --
     on the TV screen.
  -- Built-in Picture-in-Picture, which lets you channel-surf on any
     television without leaving the program you're watching.
  -- A growing Video On Demand (VOD) library with one-touch access to movies
     and events.
  -- Advanced search to find upcoming linear or VOD programs by using the
     title or an actor's name.
  -- Easy-to-use parental controls to block live programs, recorded programs
     or videos by specific channel or ratings.
  -- Specially designed U-verse receivers. All U-verse receivers are
     HD-capable and include universal remote controls with backlit buttons
     and one-touch access to VOD, recorded TV and other popular U-verse
     features.

AT&T U-verse offers multiple combinations of TV, Internet and Voice packages to customize your experience. U-verse TV offers five programming packages -- U100, U200, the popular U300 and U400 packages, plus U-family, a market-leading family-friendly programming option. Current AT&T U-verse TV pricing starts at $44 a month, depending on the selected programming package (taxes, fees and other monthly charges apply).

Professional installation of all U-verse services is included for new U-verse TV customers, and you also get a 30-day money-back guarantee. Customers who order a qualifying programming package by phone through Sept. 20, 2008, are eligible to choose a free month of the U200, U300 or U400 package or a $50 cash-back redemption by gift check. Customers who order a qualifying TV package online will receive a free month of the TV package. Additional cash-back offers are available to qualifying customers who bundle Internet or AT&T U-verse Voice service.

AT&T is introducing U-verse services in Nevada as a result of the passage of Assembly Bill 526 and the leadership from Assembly Speaker Barbara Buckley, Senate Majority Leader Bill Raggio, Assembly Commerce and Labor Chairman and Assembly Majority Leader John Ocegeura, and Senate Commerce and Labor Chairman Randolph Townsend. Assembly Bill 526 signed by Gov. Jim Gibbons provides an environment that encourages new video providers, such as AT&T, to invest in Nevada to compete against incumbent cable providers.

Quad-Play Integration With AT&T U-verse Voice

U-verse Voice is a next-generation digital voice service that brings more control and functionality to your home phone. Unlike many Voice over IP (VoIP) providers that offer best-effort digital phone services over the public Internet, U-verse Voice is a managed IP-based service that is delivered over AT&T's fiber-rich network. This allows U-verse Voice customers to enjoy great sound quality and reliability, as well as unmatched calling features that combine with your AT&T U-verse TV, broadband and AT&T wireless services, including:

  -- Combined AT&T U-verse Voice and AT&T wireless voice mail with U-verse
     Messaging, which provides a single voice mailbox that can be accessed
     from any phone line or PC.
  -- U-verse Central, an online management portal that gives you the option
     to easily and conveniently manage your call preferences, voice mail,
     contacts, call history and more from any PC, in addition to the ability
     to control call preferences from your home phone.
  -- An online voice mailbox to check, manage and forward voice mail from
     the online portal, much like an e-mail inbox.
  -- Call History, which enables you to view your most recent incoming and
     outgoing calls online or to view your most recent incoming calls on
     your AT&T U-verse TV screen.
  -- Click to Call, which will initiate a call from your home phone to any
     number in your Call History with one click of a mouse or the U-verse TV
     remote control.
  -- An online Address Book that is accessible from any PC and allows you to
     Click to Call from your home phone, to create and share contact groups
     with other U-verse Voice customers or to set up distribution lists for
     voice messages.
  -- Locate Me, a feature that provides simultaneous ringing on up to four
     wireless or landline numbers so you never miss an important incoming
     call.
  -- Traditional calling features, such as Call Screening, Call Blocking, Do
     Not Disturb and privacy settings.

All U-verse Voice customers will have 911 service. Where available via the local 911 network, U-verse Voice customers will have Enhanced 911 (E911) service.

U-verse TV customers can choose from two flexible U-verse Voice calling plans. U-verse Voice Unlimited includes unlimited local and nationwide minutes to any location in the U.S., Canada or U.S. territories for $40 a month, and U-verse Voice 1000 includes 1,000 Call Anywhere minutes to any location in the U.S. or U.S. territories for $30 a month. A second phone line, which shares the primary line's calling plan, can be added for $20 a month, and each plan features competitive international rates with no recurring monthly charge.

AT&T's wireless customers who subscribe to an AT&T Unity(SM) plan can call any AT&T U-verse Voice number from their mobile phone as part of the nation's largest free calling community without using any wireless Anytime Minutes.

AT&T U-verse High Speed Internet for Consumers and Small Businesses

AT&T U-verse High Speed Internet offers more bandwidth and faster available speeds to meet the needs of every consumer or small business broadband user, including four package options:

  -- Max 10: Downstream speeds up to 10.0 Mbps, upstream speeds up to 1.5
     Mbps
  -- Elite: Downstream speeds up to 6.0 Mbps, upstream speeds up to 1.0 Mbps
  -- Pro: Downstream speeds up to 3.0 Mbps, upstream speeds up to 1.0 Mbps
  -- Express: Downstream speeds up to 1.5 Mbps, upstream speeds up to 1.0
     Mbps

All AT&T U-verse High Speed Internet packages include wireless home- or office-networking at no extra cost, giving customers the freedom to access online photos, receive and send large data files, view streaming video and access other high-bandwidth applications from a wireless-enabled laptop or other device. Subscribers also receive virtually unlimited e-mail storage, powerful anti-virus and anti-spam software and access to the nation's largest Wi-Fi network with free unlimited connectivity at more than 17,000 hot spot locations, including more than 7,000 U.S. company-operated Starbucks locations.

AT&T is deploying next-generation AT&T U-verse services as part of its mission to connect people with their world, everywhere they live and work, and do it better than anyone else. Through AT&T U-verse and the company's 100 percent IP platform, consumers will benefit from integrated AT&T services across the three screens they value most: the TV, the PC and the wireless phone.

For additional information on AT&T U-verse -- or to find out if it's available in your area -- visit http://uverse.att.com/, call 800-ATT-2020 or visit one of the following AT&T retail locations:

  -- Reno
     - 6275 E. Scharlands Ave.
     - 10190 N. McCarren
     - 75 Damonte Ranch Parkway
     - 279 Los Altos Parkway
     - 4985 S. Kietzke Lane
     - 1274 E. Plumb Lane Suite A
     - 200 S. Rock Blvd.
     - 5000 Meadowood Mall Circle
     - 4965 S. Virginia St.
     - 6815 Sierra Center Parkway
     - 87 Stadium Drive

  -- Sparks
     - 662 E. Prater Way
     - 300 N. Pyramid Highway
     - 2838 Vista Blvd.
     - 4751 Galleria Parkway Suite 111

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

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