ALM’s Strategic Research Institute presents the 2nd Annual Business of Gaming: Player Loyalty, New Technologies, Casino Marketing & Sponsorships Conference, scheduled for March 27-28, 2008 in Las Vegas, NV. Join the Casino and Gaming Industry’s most successful leaders as they discuss the impact of new technologies on Player Loyalty programs, Marketing initiatives, and Sponsorships. Speakers will also discuss the Future of Gaming. Don’t miss this opportunity to network with some of Gaming’s most dynamic executives.

Unrivaled Speaking Faculty Includes:

JAMES FELDMAN, CITE, CPT, CPIM, MIP- Keynote Speaker

Chief Solutions Officer, Gaming Marketing Solutions

• What I Have Learned From Outside Gaming To Create Player Insistence

Troy Simpson, Executive Director of Loyalty Marketing, Barona Valley Ranch & Casino

• The Role of a Data Warehouse in a CRM/Player Loyalty Program.

Thomas Soukup, Senior Director of R&D, Systems, Konami Gaming Inc.

• New technologies in player loyalty and player marketing

Other Hot Topics to be discussed include:

• How To Create Player Insistence: 5 Reasons Player Leave...10 Reasons Why They Stay
• How To Create Competitive Differentiation which leads to PLAYER INSISTENCE
• Customer Data Integration and Enhancement
• Player Loyalty: Lessons from Gambling History

The Strategic Research Institute is part of ALM’s Conference and Trade Show Division, one of North America’s largest producers of educational and networking events for business leaders and the legal profession. The division offers more than 300 conferences and two leading industry tradeshows annually, on a broad range of topics.

ALM is a leading integrated media company, focused on the legal, real estate and business communities. ALM currently publishes 33 national and regional magazines and newspapers. Other ALM businesses include online, book and newsletter publishing, market research and content distribution. More information on ALM is available at www.alm.com. ALM is an Incisive Media company.

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