March 6, 2008--There's never been a better time to book a hotel room through priceline.com (Nasdaq: PCLN). Today, priceline.com announced the launch of its $100 Giveaway program for hotel rooms. Between now and March 23rd, registered customers who book a room at any one of over 20,000 hotels participating in priceline.com's published-price hotel reservation service will receive $100 in free bonus cash that can be put toward a Priceline Vacation Package of 4 nights or longer. The $100 Giveaway program includes hotels in the U.S., Canada, Mexico, the Caribbean, Europe and Asia.

"If you need a hotel room for an upcoming trip, this is a can't-lose deal," said Tim Gordon, priceline.com's Senior Vice President, Hotels. "Customers can pick the exact hotel they want at competitive rates. And, as a reward for booking at priceline.com, they'll receive a stack of bonus cash good for their next priceline vacation."

To qualify for the $100, reservations at participating hotels must be made by March 23, 2008 and travel completed by April 27, 2008. Bonus cash must be applied to air & hotel vacation packages purchased by August 8, 2008, and completion of stay must occur by October 31, 2008. Name Your Own Price(R) hotel room purchases are not eligible for the $100 bonus cash.

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