(1) BACKGROUND: Every morning we check the wires, spider key sites and select appropriate news and information to be posted to our sites. Your release date* and by-lines are kept in tack, as well as any third party distribution points - i.e. Market Wire, PRNewsWire, etc... We will NEVER remove that data and make any by-line, copyright or other claims on the release. We do however remove the following information from your release:

• Copyright notices
• Safe Harbor Statements
• Contact information that is NOT in the body of the release. This data is entered into a temporary database so that we may inform you of the posting.

* Note: Our Alerts, and site listings are all date & time driven - and if you send us a release that is more than a day old and we post it with that date - it will never be seen - therefore from time to time - we will REMOVE the date, and post it as of "today."

(2) We STRONGLY recommend that you submit your press releases to us directly at our

Yes, we check the wires every morning, and your web site may even be one that we spider - but the only way to be sure that we see your release is to send it to us directly. Simply send your release to us in either MS Word or plain text to and we'll take it from there.

A few things to remember:

• TURN WORD WRAP ON - DO NOT format it in any way sans the enter key! Let your paragraphs run naturally across the "page" - and at the end of the paragraph simply hit the enter key twice to end that paragraph and start a new one.
• Do not use curly quotes in your headlines or expected summaries! We supply many other web sites, our headlines and summary's via RSS - and curly quotes are a problem and cause the entire feed to be negated.
• Do not convert PDF files to any other format for submission! It simply doesn't work properly, and the formatting will be not be what you expected.
• If you are using MS Word for submissions - make sure that that anything that doesn't belong in the body of the release is in a header or footer field, NOT simply at the top or bottom of the page. As you know - on the net - there is no need for page numbers, "more's" or other reoccurring data - so use those headers and footers properly!
• Regarding Bullets - you would be surprised what happens to some bullet characters when converted to HTML! We recommend that you use "*" for bullets. MS Word, will show you a normal bullet - but when we covert it to html for our use - it will convert back to "*"
• MS Word tables do not translate well to the net. If you must use tables, do it in HTML i.e. <pre> </pre> and you will find that things translate perfectly! OR Include the tables as jpg / gif files, with a reference to the file in your document.

(3) Send your photos along with your releases!

We can convert most formats to what we need, and to the size that is appropriate for our use. If you want to insure that we use them - send the release and photos to us at least, a few days in advance of publication date. We will embargo the release, convert the photos and it will post as of the release date.

Please note:

• Photo Captions can be utilized - but don't make us search for them - i.e. placed in the body of the release. If you list the photos at the end of the release - and use the captions as a "descriptor" - that is the best way for us to find them, use them and make sure that they are with the proper graphic / photo.
• If a complex photo layout is necessary - please give us some kind of hint to where the graphics need to be placed. If you have any questions - do not hesitate to give us a call - or drop us an email. We are more than happy to help you out - as it not only makes your presentation better - but makes our life a lot easier ;-)
• If possible - send us a high resolution version of the insertion. No - we can't use it in it's hi-res format - but it does insure that there will be only one conversion before it is posted!

(5) Misc

• Embargoing news for release on a particular date is not a problem. Just make sure you let us know that this particular release or releases are to be embargoed until a specific date and we will do so.
• Although we do post and publish every day - we cannot insure your release will post on a specific date - UNLESS you send it to us prior to the date specified! Don't send your releases to us the opening day of a show and expect it to be posted that day - or in the case of some of the larger trade shows - even in the next few days! So, get us those releases at least one week prior to the date you want it posted - and we will guarantee the release date!

We get a lot of questions, almost daily it seems,about various topics that really boil down to a matter of principle for us. You see, "kensei" is not ONLY the name of our parent company, but a way of "business life!" NO - we're not talking about some cult or anything, but there are just some things that we will not do, won't bend on, and/or are just to damn stubborn and set in our ways to change - no matter the consequences! The following is a list - along with our response to the most asked questions in this regard.

(Q) What do you charge for posting our release on your site?

(A) There is no charge for simply posting your release on our sites.

PLEASE DO NOT FORGET: Although we have quite a few members of the press, analysts etc... who are subscribers and visitors to our site on a daily basis - we ARE NOT a press release distribution service - or - "WIRE" service.

(Q) You didn't post my submitted release. Why?

(A) There could be a single reason - or many reasons combined, but here are the individuals:

• We reserve the right to post or not to post any press release submitted to us. This choice is made at the sole discretion of the LasVegas Trade Show Guide management. Under no circumstances will the LasVegas Trade Show Guide, or her management, be obligated to explain the specific reason a submitted release is not posted sans to periodically update the list that follows, however, we also do not assume any liability because we have not updated the list.

1. Any release, that in the opinion of the LasVegas Trade Show Guide. management that contains foul or profane language, or images and/or graphics that is / can be considered pornographic. Will not be posted.
2. Any release, that in the opinion of the Las Vegas Trade Show Guide management contains references to, recommends, advertises, or in any other way promotes an activity that would be considered illegal in the continental United States will not be posted.
3. Any release, that in the opinion of the LasVegas Trade Show Guide. management is not appropriately targeted, or "of interest" to the reader of a the LasVegas Trade Show Guide. Will not be posted.
4. If your releases doesn't fall into either of the first three categories - then there is a good chance that we didn't receive it. Releases should be sent ONLY to . Any other address will delay the posting, or worse, be over looked etc... and therefore will not be posted.

(Q) You put my release in the wrong category on your site. Can I get you to correct the placement?

(A) Yes, no and maybe! Category placement on our site, as with the posting itself - is at the sole discretion of the LasVegas Trade Show Guide. management. However, we are always open for suggestions. Feel free to give us a call or drop us an email at to let us know.

(Q) I didn't submit my release directly, but we use a "wire service" - why don't you get my release from there?

(A) Many wire services demand that the LasVegas Trade Show Guide, accept a terms of service agreement that in all honesty we could never abide by! IT IS NOT that the services, that we do not use, are doing anything wrong - quite the contrary - they are up holding the agreements that they have with their clients. However, the understanding that they have with their clients - and what WE are willing to do - or - not do - are most likely two different things!

(Q) What's wrong with XYZ service that you're not using them?

(A) Sorry, but we're NOT going to talk about specific wire or release distribution services. However, here is what we will say:

1. Many services, not only charge you for distributing your press release, but wish to charge us for the right to post it on our site. This is typically in the guise of a charge for their "news feed" - which we won't we anyway. For the why of this - click here. Anyway...we have a moral issue with companies who wish to charge us for the "right" to post something on our site - which THEY were paid to get posted on our site in the first place!
2. We reserve the right to remove data from within the release that is not meant for end user dissemination. This includes, but is not limited to:
   • Name, phone # and email address* of the responsible PR company & employee, media contact information, press contact contact information, etc...
   • Editors notes
   • Interview request information.
3. In order to save space on our servers - we remove all trademark, copyright, forward looking and "Safe Harbor" statements. However, there is a standard notice inserted into each release via SSI (Server Side Include). You would be surprised at the savings in server space this affords us - as there are times when the notices are longer than the release itself! However, we do not remove links to any disclaimers, or forward looking statements, or any trademark or copyright symbols. The ONLY exception to this are those symbols found within the text that WE use to title the article, or the article summary for our database.
4. Item 3 not withstanding - we do post all copyright, trademark, forward looking statements and other disclaimers when posting financial reports.

These 4 procedures of OUR choosing, are not in keeping with the distribution agreements that most services have with their clients.

* In addition to this information not being meant for the end user, we have a moral issue with becoming a email "harvesting" site for spam bots! Everybody these days gets more than their fair share of this garbage, and we do not want to make it any easier on these spammers than it already is to gain access to fresh email addresses.

(Q) But the information you're withholding is being published by much bigger sites - what makes you so special?

(A) Nothing - nothing at all. However, those sites - i.e. Google, Yahoo, MSN etc... - are ONLY taking a feed from the distribution service and don't have a choice about what is published, where etc...whereas we do! We hope that you will never find information mis-categorized, inappropriate information posted etc...and since we are already reviewing each and every release - AND - we KNOW that there is some information not meant for the general public - we choose to remove it. To NOT do this would be simply doing a disservice to the news makers - AND - to our readers.

Besides, our mothers always told us that JUST because somebody else does it - doesn't make it right! ;-)

(Q) My service offers a news feed, are you interested in using it on site?

(A) We DO utilize news feeds from other PUBLICATIONS. These can be found in our "OFF SITE NEWS" section. They are not a true part of our site as they cannot be archived, search or accessed unless you are a subscriber and actually on the site. If you run an online publication, please , and fill us in, if applicable - we would be more than happy to add access to your feed to our off site news listings.

If your talking about a release distribution feed service - NO! Why?

1. Although the vast majority of distribution services do have the "proper categories" - i.e. technology, financial's etc... - they seem to depend upon either the news maker to insure proper placement - or - some other search based methodology for the placement. For example: 7-11, although does sponsor a car racing team - they are first and foremost a retailer - unfortunately, most of their releases are "show-up" in automotive categories rather than retail categories. Now, we don't track 7-11 for any of our services, but we would be very confused if we did!
2. As good as search engines are - they really aren't good enough! If you take a multi-market company like a Microsoft, or a Philips, or a Yamaha - unless the search algorithm allows one to get extremely specific and wide at the same time - incorrect data will be received on each one of these companies. For example - although we do track the Philips and Yamaha consumer electronic products and chip sets - we do not track Philips light bulb, defibrillators, or ovens - or Yamaha motorcycles - but we haven't run into a search engine that let's us get that specific. Conversely, running a very specific search can overlook data - for example: We do not track Microsoft enterprise or IT specific products - however, a search that would exclude these two product areas - would also exclude a corporate financial report that talks about these - as well as the products which we do cover.
3. Feed technology utilized by most smaller companies - like ours - are numerically and content limited - and therefore temporary postings. For example - the feeds that we provide, are limited to the last 5 posted in specific category - when a new releases hits the database, the feed kicks off the oldest of the 5, and inserts the new one. If you happen to catch the release while it's in the rotation - great - but if you missed it - oh well, better luck next time.

We use what we loving call HET - Human Eyeball Technology ;-) Yes, it is much slower for us to read each and every release - BEFORE it is selected for posting - but it does insure that we are only posting data that is of interest to our readers - and then placing it in the proper category. In addition - since it is contained within OUR database, is accessible to our readers for as long as possible - which is typically 90 days on the active list - and then 6 months in our archives.

(Q) I run a "Las Vegas Site" which is competitive to the Las Vegas Trade Show Guide - are you still interested in my press releases?

(A) Since the Las Vegas Trade Show Guide doesn't actually sell anything besides advertising, we do not consider the vast majority of sites out there as competitors! If you offer a product or service which our readers would be interested in, then, of course, we are interested! So, don't be shy - send us the release, the worse that can happen is we say no - and that is VERY rare! Who know, maybe we can form a mutually beneficial alliance!

If you have any further questions - do not hesitate to drop us an email at: and we'll get back to you as soon as possible.