Andy Marken

G. A. "Andy" Marken President Marken Communications, Inc. a full-service agency that concentrates on business-to-business market planning, positioning, development, and communications located in Santa Clara, CA. Since mid 1977. Unlike most PR people he listens to and understands the consumer’s perspective on the actual use of products. He has written more than 100 articles in the business and trade press. During which time he has addressed industry issues and technologies not as corporate wishlists but how they can be used by normal people. He has been a marketing and communications consultant for more than 30 years involved in the wild early days of the Internet/Web, heyday of the videogame industry and the maturing professional and consumer video industries. He has worked with and for such internet pioneer as CERFnet, TCG and AT&T and in the software & standards world of Web 2.0 and last but surely not last the video and storage industry with Panasonic, Philips, Dazzle, Atari, NTI, ADS Tech, Pinnacle Systems, CyberLink, InterVideo, Ulead and Verbatim.

Apr 092011
 
Artists, Music, Audiences Change Labels Find it Tough

Music is dying if you believe the RIAA (Recording Industry Association of America). Music is a growing business if you believe Apple, Google, Spotify, Yahoo Music, Artist Direct, My Space Music, Pandora and hundreds of other options. They’re right … all of them. The “good ol days” are gone. Everything lives in phases … music [...]

Nov 072010
 
Add a New Line On Your Business Card…Hack Me!!!

Marketing, communications folks were some of the first in line at the Apple store to get an iPhone.  First again to get an iPad.  Probably have their order in for a Mac Air. You’ve put them to great use with your personal and company Facebook, LinkedIn, MySpace, YouTube pages. You’ve got your own blog that [...]

Apr 242010
 
Trade Show PR Mining…It’s Time for Someone Else to Do the Labor

Conventions/conferences are events that challenge a man’s (and woman’s) stamina. They push you to the limits of creativity and performance. Companies spend hundreds of thousands, no millions to attend them annually just to reach, educate, inform, persuade other companies and the media. Two recent events are typical – Black Hat Technical Security Conference and NAB [...]

Apr 132010
 
The Neglected Company Press Room...Why Doesn’t the Press Call, email, Text, Tweet?

We started enjoying the benefits of the Internet before it was the Internet. When the National Science Foundation awarded the first four contracts to connect engineers and scientists around the country into an on-line community, we started to work with the fledgling CERFnet that established the Western leg of the NSFnet. Up until the any-to-any [...]

Feb 272010
 
Keeping Employees Excited & Involved

There’s a great saying that when the going gets tough, the tough get going.  Sometimes they just…go.  Sometimes it seems like it has been so tough for so long that even the tough need a little inspiration, a little boost.  Employee incentive programs can rejuvenates folks, giving them a common goal.  Just make certain the [...]

Feb 212010
 
Marketing In Unsettled Times…resource Management, not Empires

MARKETING IN UNSETTLED TIMES… RESOURCE MANAGEMENT, NOT EMPIRES Up until last year, when things really got tough (fiscally and image wise), it was commonly felt that companies went through two types of management–one that could carry them through the tough start-up period and another that could run a successful enterprise. The same group of people [...]

Jan 102010
 
Innovation & Mainstream on Different Time Schedules

Content Insider #137 The words innovation, efficiency and multitasking may not have been invented in Silicon Valley and the other technology enclaves, but they were refined, honed, perfected in these areas. When the economy stagnated, financial analysts and economists were quick to say the PC/CE/communications industry centers of hyperactivity had lost their edge. In the [...]

Dec 192009
 
Content Insider 2010 Forcast

Content Insider: 2010 Forecast 2010…Cautious Optimism, More Stuff, Fewer Players To say that 2009 was not the best year for business would be putting it mildly.  Profit squeeze was the name of the game and while 2010 doesn’t promise significant relief there are areas that will experience exceptional growth for those ready to focus their [...]

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