Brand Perception Data includes Names/Ranking of Top 9 Retailers, 9 Autos, 10 Watch Makers, 12 Lady’s Apparel Designers, and 9 Men’s Suit Designers Plus Top 7 Companies Named for Best Overall Quality Product, 10 Named for Best Customer Loyalty Program; and 16 Top Financial Advisors/Planners Named Luxury and affluent consumers report increased spending plans, reflecting [...]
At this time of year, the media is inundated with trend forecasts and predictions from marketing and research agencies, consultants, and pundits of all types. These predictions are often based on anecdotal research, old data, and/or large changes in very small numbers (if they are quantified at all). It is important to keep these predictions [...]
New Survey from The American Affluence Research Center Shows What Holiday Gifts the Affluent Want to Receive, What They Plan to Spend for Gifts, and Where They Will Buy the Gifts Despite the disappointing news about current economic conditions and the stock market volatility in recent months, there is a sizeable segment of the wealthiest [...]
Despite the disappointing news about current economic conditions and the stock market volatility in recent months, there is a sizeable segment of the wealthiest 10% of U.S. households that plan to continue spending for certain products and services. In total, the wealthiest 10% represent about half of all consumer spending in the U.S. Since our [...]
In contrast to the March general consumer confidence index of The Conference Board, which fell over 10% to levels last seen in Fall 2010, the affluent, who account for about half of all consumer spending, report a better outlook for the economy and their personal spending plans in our new spring survey. Spending plans for [...]
As an inexpensive way to conduct research among the affluent, proprietary questions can be purchased in these tracking studies for your exclusive use. By Ron Kurtz President of the American Affluence Research Center Overview Generally continuing the improved outlook first evident in the Fall 2009 survey, the results of this new survey show few and [...]
Retailers are likely to see Christmas and Hanukah gift spending by the affluent at or below the levels of 2009 expenditures according to a new survey of the wealthiest 10% of US households by the American Affluence Research Center. By Ron Kurtz President of the American Affluence Research Center In the Fall 2010 Affluent Market [...]
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