By: Neil Salerno – Hotel Marketing Coach December 2010 Electronic channels have changed hotel sales and marketing forever. Internet website marketing, social media, the Global Distribution System, and third-party aggregators have all presented new marketing opportunities to hotels around the world. In effect, the Internet has created the first affordable global marketplace for large and [...]
Hotel sales training has been an important, yet somewhat controversial topic for many years. Everyone agrees that the potential benefits should make it a great investment. But, in too many cases, the results fall short of expectations. We often find that there is a huge gap between what people learn during the training and what [...]
By: Neil Salerno – Hotel Marketing Coach September 2010 I first introduced “Revenue Management for Dummies” in 2006. My goal was to break down some simple steps to improve hotel profitability by focusing on managing rates and inventory instead of centering on occupancy alone. I still feel that some ‘experts’ make revenue management more mysterious [...]
After performing literally hundreds of website analyses, it amazes me how many hotel websites are either totally or partially dysfunctional. There are so many sites which are not in-step with even basic search engine requirements; sites with poorly written text content; inadequate navigation; and sites which are not designed to sell rooms or anything else [...]
I’ve read several articles lately which discuss rate building post recession. At least one of those articles, provided suggestions which are completely opposite of acceptable revenue management principles. So, before you blindly follow some of those suggestions, consider committing to revenue management. My sense is that there is still considerable confusion, among independent hotels and [...]
By: Neil Salerno – Hotel Marketing Coach July 2010 In the last two years, the economy has taken a severe toll on our industry and its resources. In the resulting scramble to stay afloat, many hotels turned to every marketing and operational technique they could uncover. Some of those techniques helped, some didn’t. Many hoteliers [...]
Maybe I’m a little unusual, but I actually measure hotel marketing success by added revenue and profit. I’m still getting used to the increasingly popular measurement of counting followers and fans. I fear that many hoteliers are spending more time and resources tweeting and posting on non-travel related social media while neglecting the most important [...]
A Common-Sense Approach to Renewal By: Neil Salerno – Hotel Marketing Coach June 2010 In 1989, Stephan Covey published a book entitled “7 Habits of Highly Effective People”. If you haven’t read this book, I strongly suggest that you do. For me, it has made a significant impact on my life, both personally and professionally. [...]
Good Ideas are a Dime a Dozen…But, Success or Failure is in the Execution By: Neil Salerno – Hotel Marketing Coach Knowing that the hotel business is often sensitive to nickels and dimes, not just dollars, it really pains me to see people throw money away without thinking things through. So many people have the [...]
By: Neil Salerno – Hotel Marketing Coach April 2010 With the multitude of limited service hotels out there, I’m afraid that many hoteliers are losing the art of creating and marketing packages. After-all the typical hotel package consists of a room, meals, and other amenities. Without a restaurant or bar, you might think that packaging [...]
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