Pam Danziger

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Pam received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007 by Harper's Bazaar.

Apr 172012
 
Online Presence Essential to Succeed in the Gifting Market

New Unity Marketing report finds that gift shoppers turn first online when shopping for gifts  April 17, 2012 Stevens, PA –  In a reversal of historic trends, gift shoppers now rate online shopping venues as their primary ‘go-to’ source for gifting purchases, making an online e-commerce presence essential to the success of gift retailers. This is [...]

Apr 072012
 
Gifting:  New Study Finds Easter Is Among Fastest Growing Gift-Giving Holidays

New Unity Marketing report shows Easter is gaining in importance as a gifting holiday and how marketers can tap new opportunities in the year-round gifting market April 6, 2012 Stevens, PA –  The spring flowers are emerging from the ground and Christmas seems far behind us, but that doesn’t mean retailers can forget about stocking [...]

Mar 062012
 
Will the Easter Bunny Shop with You this Holiday Season?

New Unity Marketing report shows Easter is gaining in importance as a gifting holiday and how marketers can tap new opportunities in the year-round gifting market March 6, 2012 Stevens, PA –  The spring flowers are emerging from the ground and Christmas seems far behind us, but that doesn’t mean retailers can forget about stocking [...]

Feb 152012
 
Luxury Consumer Lack Commitment, according to Unity Marketing's LCI

Downward shift in luxury consumer attitudes at the start of 2012 signals shift toward ‘inconspicuous’ consumption that minimizes ostentation Stevens, PA February 15, 2012 –  In recent weeks some of the leading beacons of luxury indulgence, notably Richemont, Hermes and LVMH, announced remarkable revenue and profit growth for their brands.  Later this week PPR is [...]

Sep 132011
 
Luxury Market Predictions for Next Six Months

What Trends in the Luxury Market Will Impact My Business This Fourth Quarter Shopping Season? What Does the Downturn in the Luxury Consumption Index (LCI) Mean for My Brand and My Business? If a Double-Dip Occurs, How Can I Minimize Its Impact on My Business? Join Pam Danziger on Thursday September 15, 2011 at noon [...]

Jun 052011
 
Putting the Luxe Back in Luxury

Meet the HENRYs (High Earning Not Rich Yet households with incomes of $100,000 or more). They along with their wealthier counterparts, including the sometimes overlooked millionaires living next door, make up the top 20 percent of household incomes in the U.S. and account for more than 80 percent of all luxury spending. You will find [...]

Apr 042011
 
Luxury Travel & Hospitality Marketers Webinar

Announcing a webinar for Luxury Travel & Hospitality Marketers, Retailers, Advertising Agencies and Investors …. Luxury Travel Market Today & Tomorrow:  Trends, Challenges, Opportunities Harnessing Insights into the Psychology of the Luxury Consumer Join Pam Danziger on Thursday April 7 at noon e.d.t. to review the latest research into the purchase behavior and psychology of [...]

Jan 272011
 

…through Computers — and Increasingly via Mobile Devices — Giving Luxury Marketers 24/7 Opportunity to Sell Meanwhile young affluents reach more often for their smartphones to connect and learn Stevens, PA January 27, 2011 –  If the recent recession brought with it marketer anxiety about finding, maintaining, and selling to an increasingly-skittish customer base, then [...]

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