12 Golden Rules to Master Online Marketing and Social Media

As thousands of businesses compete to step into the spotlight, it is becoming increasingly hard to gain traffic and visibility online. To overcome this challenge, MyPRGenie has designed this eBook, which includes the following 12 tips that can help you master online marketing and social media: How to Improve Your Search Engine Ranking Social Media [...]

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PR Newswire’s New White Paper, XBRL Process

NEW YORK, June 30, 2011 /PRNewswire/ — As 9,000 or so listed companies prepare to file their financial reports in XBRL format for the first time, they are responsible for making strategic decisions about the process that not only require a general understanding of the SEC’s mandate, but also sufficient technical knowledge to create, review [...]

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No human could retain everything I just said…huh?

When you end your presentation with “no human could retain everything I just said” …maybe you should rethink your presentation. - Barry Threw www.barrythrew.com

Las Vegas TSG Business News

Trade Show PR Mining…It’s Time for Someone Else to Do the Labor

Conventions/conferences are events that challenge a man’s (and woman’s) stamina. They push you to the limits of creativity and performance. Companies spend hundreds of thousands, no millions to attend them annually just to reach, educate, inform, persuade other companies and the media. Two recent events are typical – Black Hat Technical Security Conference and NAB [...]

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The Neglected Company Press Room…Why Doesn’t the Press Call, email, Text, Tweet?

We started enjoying the benefits of the Internet before it was the Internet. When the National Science Foundation awarded the first four contracts to connect engineers and scientists around the country into an on-line community, we started to work with the fledgling CERFnet that established the Western leg of the NSFnet. Up until the any-to-any [...]

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PR TIP: Check your shoes!

The excitement of introducing a new product or service can be overwhelming – and sometimes important details get lost in the exuberance to get “it” out! NOW is NOT the time to cut corners or trim the budget – especially when it’s that all important first impression! For example: I came across this HTML posting [...]

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Tips on Writing Holiday Features

Tips on Writing Holiday Features That Get You Noticed and Help Editors Prepare Their Sections Angela Mendola, Manager of Strategic Products, 703-243-0400 angela.mendola@businesswire.com NEW YORK–(BUSINESS WIRE)–Features that cover holidays are a topic that is golden to editors, and of interest to a majority of readers of all ages, young and old. Which means the media [...]

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PR TIP: Have at least 1 LINK to your site

OK folks – this SHOULD be a no brainier- but trust me – not all of you do this.  As a matter of fact – there is a very large political organization out there that sends me a lot of email that contains not ONE – not a SINGLE, SOLITARE link back to their home [...]

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PR Tips: Page #’s

OK – time to really tick off all you collage trained, degree carrying, blackberry addicted, mac snobs out there. #1 – If your writing a multi-page release – learn to use headers and footers – page numbers go in the footers #2 – I don’t care what your teachers told you, if you want to [...]

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PR Tips: Your periods bleeding through!

NO NOT THAT PERIOD! The one you insist on putting at the end of your sentence – when your sentence ends in a URL!  OH – come on – you know what I mean – for example… Please visit us at: http://www.forexample.com. You see that last period there – a lot of you folks – [...]

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PR Tip: Who lost the HTTP://

OK folks – I know it’s not cool to put the http:// in front of your URL – but did you know that unless you do – a lot of robots don’t know it’s a URL?  Browsers don’t automatically highlight as a link – and unless I make into a link you and your client [...]

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PR Tip: NO PDF files

The Adobe Acrobat file has really one purpose and one purpose only. To allow you distribute a file in a format that you don’t ever want to change. Not a word, not a space, not a font – NOTHING. The problem with that is that when a publisher like me – Kensei / Las Vegas [...]

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PR Tips: Phone #’s

Ya know – most of these tips & tricks are really no brainers – and I really feel bad about posting them – but the reason I post them – is that I actually run across these mistakes.  So… LOOK – I may know the phone number of your client, I may even know the [...]

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