At this time of year, the media is inundated with trend forecasts and predictions from marketing and research agencies, consultants, and pundits of all types. These predictions are often based on anecdotal research, old data, and/or large changes in very small numbers (if they are quantified at all). It is important to keep these predictions [...]
Nellie Akalp CEO of CorpNet® We’ve rolled into 2012 and for entrepreneurs, the new year offers a great opportunity to start a new venture and turn your vision into reality. If 2012 will be the year you begin your business, there are a few things you’ve got to keep in mind in order to make [...]
January is the time where everybody is trying to make a New Year’s resolution. It’s a tradition. It’s also a tradition to abort the attempt fairly soon (usually by mid-month), once we are getting wrapped up in all our daily hassles. Personally, I don’t believe in them. One of my friend started something new that [...]
New study of gift-purchasing and gift-giving behavior planned to position marketers and retailers for Christmas 2012 and beyond Occupy Wall Street (OWS) has certainly impacted the way Americans are talking about politics and finance, but could the movement have an effect on how consumers buy gifts this Christmas? According to Pam Danziger, president of Unity [...]
By Jay @ Personal Visua Social Marketing can be described as a new method in promoting ones business, products or services. Social Marketing associate and communicate over a much more customized and convincing level than through traditional marketing. When used effectively, Social Marketing can typically certainly be fulfilling tools that will help your business achieve [...]
by Debbie Qaqish MarketingProfs Curious about the five ways marketing automation generates ROI? Here they are, listed in order, from highest to lowest impact. Target high-value, high-potential leads Improve conversion late in the funnel Reduce leakage with better integration Accelerate leakage of low-potential prospects Gain efficiency and eliminate low-impact media The ROI discussion for marketing [...]
By: Vic Levinson In today’s competitive business environment, every sale is critical, every resource precious. And, every dollar spent has to drive bottom line results. That’s why its important for you to assess your current communication system. Heres five questions you should ask yourself: 1. How much do you know about callers before you pick [...]
New List and Infographic Identifies Leading Industry Experts to Assist Marketers in Growing Revenues with their Performance Initiatives Santa Barbara, CA – November 2011: Performance marketing technology provider Impact Radius announced the publication of a “Top 25 Performance Marketing Influencers” list. Designed to help advertisers, agencies and media companies seeking expert guidance in improving their [...]
What everyone in the world wants is a good job In a provocative book for business and government leaders, Gallup Chairman Jim Clifton describes how this undeniable fact will affect all leadership decisions as countries wage war to produce the best jobs. Leaders of countries and cities, Clifton says, should focus on creating good jobs [...]
