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After performing literally hundreds of website analyses, it amazes me how many hotel websites are either totally or partially dysfunctional. There are so many sites which are not in-step with even basic search engine requirements; sites with poorly written text content; inadequate navigation; and sites which are not designed to sell rooms or anything else [...]
I’ve read several articles lately which discuss rate building post recession. At least one of those articles, provided suggestions which are completely opposite of acceptable revenue management principles. So, before you blindly follow some of those suggestions, consider committing to revenue management. My sense is that there is still considerable confusion, among independent hotels and [...]
By: Neil Salerno – Hotel Marketing Coach July 2010 In the last two years, the economy has taken a severe toll on our industry and its resources. In the resulting scramble to stay afloat, many hotels turned to every marketing and operational technique they could uncover. Some of those techniques helped, some didn’t. Many hoteliers [...]
Research and Markets has announced the addition of the “The Risks of Online Gambling For the Financial Industry” report to their offering. “The Risks of Online Gambling For the Financial Industry” The online gambling industry has always carried a bad reputation, partly justified by the practices developed by a few black-hat companies. Indeed, this industry [...]
Registration is now open for the premier thought leadership conference of the year, the Cornell Hospitality Research Summit (CHRS), October 6–8, 2010, at the Cornell University School of Hotel Administration. The summit features a jam-packed agenda including 5 keynote speakers: Christine Duffy, President and CEO, Maritz Travel Company, Frances Frei, UPS Foundation Professor of Service [...]
Maybe I’m a little unusual, but I actually measure hotel marketing success by added revenue and profit. I’m still getting used to the increasingly popular measurement of counting followers and fans. I fear that many hoteliers are spending more time and resources tweeting and posting on non-travel related social media while neglecting the most important [...]
A Common-Sense Approach to Renewal By: Neil Salerno – Hotel Marketing Coach June 2010 In 1989, Stephan Covey published a book entitled “7 Habits of Highly Effective People”. If you haven’t read this book, I strongly suggest that you do. For me, it has made a significant impact on my life, both personally and professionally. [...]
Holiday Systems International CEO Craig Morganson Is Moderator/Speaker at ARDA Convention Educational Seminar: Evolving the Vacation Ownership Value Proposition & Stabilizing Maintenance Fees Sometimes you have to employ innovative and creative measures to improve matters, rather than leave them in the whimsical hands of fate. Such was the goal of Craig Morganson, CEO of Holiday [...]
Access to Agency Quality at Affordable Price LiveDeal, Inc. (NASDAQ: LIVE), a Las Vegas based provider of Internet marketing services for small businesses, announces the launch of InstantAgency®, a suite of powerful online advertising and marketing tools that give small businesses access to agency quality at an affordable price. InstantAgency simplifies online marketing while increasing [...]
Good Ideas are a Dime a Dozen…But, Success or Failure is in the Execution By: Neil Salerno – Hotel Marketing Coach Knowing that the hotel business is often sensitive to nickels and dimes, not just dollars, it really pains me to see people throw money away without thinking things through. So many people have the [...]
