Beware of Trend Predictions 7 Top Trend Caveats for the 2012 Luxury and Affluent Market

At this time of year, the media is inundated with trend forecasts and predictions from marketing and research agencies, consultants, and pundits of all types. These predictions are often based on anecdotal research, old data, and/or large changes in very small numbers (if they are quantified at all). It is important to keep these predictions [...]

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What You Need to Know About Incorporating in 2012

Nellie Akalp CEO of CorpNet® We’ve rolled into 2012 and for entrepreneurs, the new year offers a great opportunity to start a new venture and turn your vision into reality. If 2012 will be the year you begin your business, there are a few things you’ve got to keep in mind in order to make [...]

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New Year’s resolutions and why they usually don’t work

January is the time where everybody is trying to make a New Year’s resolution. It’s a tradition. It’s also a tradition to abort the attempt fairly soon (usually by mid-month), once we are getting wrapped up in all our daily hassles. Personally, I don’t believe in them. One of my friend started something new that [...]

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How Will the ‘Occupy Wall Street’ Movement Affect Your Customers’ Gifting Behavior?

New study of gift-purchasing and gift-giving behavior planned to position marketers and retailers for Christmas 2012 and beyond Occupy Wall Street (OWS) has certainly impacted the way Americans are talking about politics and finance, but could the movement have an effect on how consumers buy gifts this Christmas? According to Pam Danziger, president of Unity [...]

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Is email still powerful in the age of social networks? (infographic)

December 1, 2011 | Brian Wallace CloudBeat Guest Post With Twitter at 300 million accounts and Facebook nearing 1 billion users, it’s hard to imagine that email will remain a dominant source of communication in years to come.  In a world of short tweets and Facebook unified messages, why would one take the time to [...]

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Social Marketing – How Must Your Firm Approach Today’s Beast?

By Jay @ Personal Visua Social Marketing can be described as a new method in promoting ones business, products or services. Social Marketing associate and communicate over a much more customized and convincing level than through traditional marketing. When used effectively, Social Marketing can typically certainly be fulfilling tools that will help your business achieve [...]

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Five Proven Ways to Improve ROI Using Marketing Automation

by Debbie Qaqish MarketingProfs Curious about the five ways marketing automation generates ROI? Here they are, listed in order, from highest to lowest impact. Target high-value, high-potential leads Improve conversion late in the funnel Reduce leakage with better integration Accelerate leakage of low-potential prospects Gain efficiency and eliminate low-impact media The ROI discussion for marketing [...]

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5 Questions To Ask Yourself About Your Current Phone System

By: Vic Levinson In today’s competitive business environment, every sale is critical, every resource precious. And, every dollar spent has to drive bottom line results. That’s why its important for you to assess your current communication system. Heres five questions you should ask yourself: 1. How much do you know about callers before you pick [...]

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Impact Radius Names Top 25 Performance Marketing Influencers

New List and Infographic Identifies Leading Industry Experts to Assist Marketers in Growing Revenues with their Performance Initiatives Santa Barbara, CA – November 2011: Performance marketing technology provider Impact Radius announced the publication of a “Top 25 Performance Marketing Influencers” list. Designed to help advertisers, agencies and media companies seeking expert guidance in improving their [...]

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The Coming Jobs War

What everyone in the world wants is a good job In a provocative book for business and government leaders, Gallup Chairman Jim Clifton describes how this undeniable fact will affect all leadership decisions as countries wage war to produce the best jobs. Leaders of countries and cities, Clifton says, should focus on creating good jobs [...]

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Bowing to Beijing: How Barack Obama is Hastening America’s Decline and Ushering A Century of Chinese Domination

Flattery Won’t Tame a Raging Dragon While the Obama administration is mired in big-government “solutions” to “threats” such as global warming, unregulated businesses, and free-market healthcare, Obama officials have ignored and compounded the single biggest danger facing the United States: the rising power of communist China. In Bowing to Beijing, Brett M. Decker and Bill [...]

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The three biggest myths about women in tech

All technologists work in the same environment, but we experience the workplace in very different ways. We like to think of the tech sector as a colorblind, gender-blind meritocracy; unfortunately, this simply isn’t an accurate picture. Women in tech often have different experiences and encounter different challenges than do their male counterparts. The same goes [...]

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New Survey of Affluent Consumers Tells “A Christmas Story”

New Survey from The American Affluence Research Center Shows What Holiday Gifts the Affluent Want to Receive, What They Plan to Spend for Gifts, and Where They Will Buy the Gifts Despite the disappointing news about current economic conditions and the stock market volatility in recent months, there is a sizeable segment of the wealthiest [...]

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New Survey Shows Many of the Affluent Plan to Continue Spending

Despite the disappointing news about current economic conditions and the stock market volatility in recent months, there is a sizeable segment of the wealthiest 10% of U.S. households that plan to continue spending for certain products and services. In total, the wealthiest 10% represent about half of all consumer spending in the U.S. Since our [...]

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From Social Brand to Social Business

By Michael Brito Many organizations today spend a lot of time, resources and financial investment trying to understand the social landscape and engaging externally their customers and prospects. They are on a quest to become a social brand. They are investing in Facebook applications, branded communities and blogs; and many are using online monitoring solutions [...]

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Luxury Market Predictions for Next Six Months

What Trends in the Luxury Market Will Impact My Business This Fourth Quarter Shopping Season? What Does the Downturn in the Luxury Consumption Index (LCI) Mean for My Brand and My Business? If a Double-Dip Occurs, How Can I Minimize Its Impact on My Business? Join Pam Danziger on Thursday September 15, 2011 at noon [...]

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Microsoft Office 365 Connect and Collaborate Virtually Anywhere, Anytime

From Microsoft Press: We are very excited to announce that we are able to offer Microsoft Office 365: Connect and Collaborate Virtually Anywhere, Anytime (ISBN 9780735656949), by Katherine Murray, as a free eBook. For details on this book, including the Table of Contents, see our previous blog post here. To download your free PDF eBook, [...]

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Steep Downturn in Luxury Consumer Confidence Casts Doubt on Up Coming Quarters

Steep Downturn in Luxury Consumer Confidence Casts Doubt on Up Coming Third & Fourth Quarters – The Economy Stands on Brink of Double-Dip Recession if Consumer Confidence Doesn’t Turn Unity Marketing’s exclusive Luxury Consumption Index took nose-dive in July In Unity Marketing’s exclusive measure of consumer confidence among the economy’s most privileged and highest earning consumers, [...]

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The Website as a Business Resume

By Roy Chomko, Adage Technologies Posted Jul 28 2011, 08:00 PM Website Magazine To say your business’s website is important is nothing new to most smart owners. But as technology increasingly allows potential customers to access your website on the go, your online presence is becoming increasingly essential to success. With the growth of smart [...]

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Measuring Resolution Success Halfway Through the Year

Measuring Resolution Success Halfway Through the Year Consider professional coaching if you are looking for better resolution results LEXINGTON, Ky., July 1, 2011 — By July 1, many people find work toward New Year resolutions has fallen short. Rather than dwell on setbacks or, even worse, wait until next New Year, the International Coach Federation [...]

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How to Kill Your Email Reputation

Email is one of those technologies and marketing strategies that if you “do it right” the first time, you will receive the many benefits the communication channel provides. If deployed hastily and without awareness of how certain elements impact reputation (and ultimately profit), email marketing effectivness will most definitely suffer. Read the rest of this [...]

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Powerful Marketing Shortcut for Professional Speakers

If you’ve been speaking professionally, but haven’t yet attained the level of success you seek, the Las Vegas Convention Speakers Bureau has the answer for you. Most speakers who want to share their experience and expertise with more audiences try everything from updating their Websites and marketing materials to reworking their presentations in the hopes [...]

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New Survey Shows Affluent Have Better Outlook for Economy and Spending Plans

In contrast to the March general consumer confidence index of The Conference Board, which fell over 10% to levels last seen in Fall 2010, the affluent, who account for about half of all consumer spending, report a better outlook for the economy and their personal spending plans in our new spring survey. Spending plans for [...]

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Luxury Travel & Hospitality Marketers Webinar

Announcing a webinar for Luxury Travel & Hospitality Marketers, Retailers, Advertising Agencies and Investors …. Luxury Travel Market Today & Tomorrow:  Trends, Challenges, Opportunities Harnessing Insights into the Psychology of the Luxury Consumer Join Pam Danziger on Thursday April 7 at noon e.d.t. to review the latest research into the purchase behavior and psychology of [...]

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2011 Orange County Business Growth Conference

2011 Business Growth Conference Brings Together Orange County’s Business Leaders and Hosts Local Networking Session The Harvard Business School Association of Orange County (HBSAOC) Recently Partnered With the USC Marshall School of Business and the USC Marshall Alumni Association to Host the 2011 Business Growth Conference on May 9 in Anaheim ANAHEIM, CA–(Marketwire – April [...]

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