Marketing to Affluent African Americans
New Book Advises Brands on How to Tap into the Affluent African Americans’ $87 Billion in Spending Power
Black is the New Green, (www.blackisthenewgreenthebook.com), the exciting new book by Leonard E. Burnett Jr. and Andrea Hoffman (publication date 3/16/10) teaches readers how to best target the $87.3 billion buying power of [...]

Pedata RV Center cites RV Associations’ positive take on RV traffic in 2010. The first RV trade shows of the year are seeing good traffic and strong sales. For instance, the Bellwether Florida RV Supershow in Tampa ending January 17, 2010 saw an increase in attendance that measured 12% in comparison to 2009.
RV Associations’ [...]

Big Opportunities to Leverage Member Insights to Deliver What Customers Say They Really Want: More Rewards for Staying Loyal and Less Irrelevant Communication
PALO ALTO, CA–(Marketwire – January 25, 2010) – As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council report indicates [...]