by Debbie Qaqish MarketingProfs Curious about the five ways marketing automation generates ROI? Here they are, listed in order, from highest to lowest impact. Target high-value, high-potential leads Improve conversion late in the funnel Reduce leakage with better integration Accelerate leakage of low-potential prospects Gain efficiency and eliminate low-impact media The ROI discussion for marketing [...]
Jay @ Personal Visual As your companys in-house graphics person-perhaps more by default than by intention-youre pressed to become a master of none. You want to understand how to create Flyer Design that sells; however, you have little time to perfect advanced design and marketing skills. Your ongoing concern is learning to do a little [...]
MCLEAN, Va. – Hilton Hotels & Resorts has today launched the hospitality industry’s first iAd as an extension of its “Stay Hilton, Go Everywhere” global multi-channel campaign. iAd is Apple’s mobile advertising network, reaching millions of iPhone, iPad and iPod touch users right in their favorite apps. iAd campaigns combine the storytelling power of TV [...]
U.S. Department of Energy and Ad Council Launch Consumer Education Campaign: Save Money By Saving Energy WASHINGTON, July 19, 2011 /PRNewswire/ — U.S. Department of Energy (DOE) and the Ad Council today launched a national consumer education campaign to help consumers save money on utility bills. Created pro bono by Texas-based advertising agency GSD&M, the [...]
Lawsuit Aims to Protect 9,000 Illinois Small Businesses; State Will Lose Estimated $22 Million in Income Taxes if Law Takes Effect CHICAGO, June 1, 2011 – The Performance Marketing Association (PMA) today filed a lawsuit against the Illinois Department of Revenue, challenging the constitutionality of a newly enacted Illinois law that will be financially devastating [...]
New Tracking Technology Ties Cost-per-Click Compensation to Results WILKES-BARRE, Pa. June 2, 2011 – Pepperjam Network, a GSI Commerce® company (Nasdaq: GSIC) and leader in online performance marketing, today announced the launch of efficient click pricing (“ECP”) as a means by which merchants can compensate publishers for driving targeted traffic to their stores. Efficient click [...]
Sees 63% Increase in Total Visits and 17% Increase in Video Consumption across Multiple Platforms for the NCAA Division I Men’s Basketball Championship 2011 NCAA® March Madness® on Demand Sees 63% Increase in Total Visits and 17% Increase in Video Consumption across Multiple Platforms for the NCAA Division I Men’s Basketball Championship Online and [...]
The same type of out-of-the-box thinking that led to the groundbreaking Fiesta Movement social media initiative is reflected in a new ad campaign to launch Ford’s all-new small car, the 2011 Ford Fiesta. “The Fiesta Movement enabled us to introduce the car to market in a whole new way,” said Matt VanDyke, Ford’s director of [...]
Futuristic Audi Space on the PlayStation Home virtual platform Showroom for the new Audi A1 Audi e-tron in the Audi Vertical Run racing game Audi is the first carmaker to make a home for itself within the PlayStation Home platform. Known as Audi Space, it’s a virtual world that architects and designers have given a [...]
