RECIPE CONTEST WINNER TO BE
FEATURED IN NEW MORTON’S COOKBOOK, TRIP TO CHICAGO, DINNER AT ORIGINAL MORTON’S WITH
CO-FOUNDER KLAUS FRITSCH
LAS VEGAS (May 12, 2008) – Morton’s The Steakhouse is searching for
recipes from guests, aspiring chefs and individuals who share Morton’s passion
for preparing memorable meals with the best ingredients. The search for a winning recipe heats up this
month with the first-ever “Morton’s Guest Prime Recipe Contest.”
The best recipe selected will be included in Morton’s second cookbook, a
sizzling sequel to Morton’s Steak Bible,
which disclosed many of Morton’s mouthwatering recipes and grilling secrets for
the first time. Guests of Morton’s and
amateur chefs are eligible to enter the culinary contest, including people who
have yet to experience the legendary food, service and hospitality of Morton’s,
whose 79 steakhouses and 5,000 worldwide employees are celebrating the
restaurant’s 30th anniversary this year.
The winning “guest” recipe will be featured
in the second Morton’s cookbook, which Random House is scheduled to publish in
late summer of 2009. The grand prize
winner will also receive an all-expense paid trip for two to Chicago and enjoy a special dinner at the
original Morton’s steakhouse on State and Rush streets, which opened its doors on
December 21, 1978. Klaus Fritsch,
co-author of the Morton’s Steak Bible
and co-founder of Morton’s The Steakhouse with Arnie Morton, will host the
special dinner.
“The growth and success of Morton’s steakhouses
over the past 30 years reflects our commitment to giving every guest a truly
memorable dining experience, with great food, great service and legendary
hospitality,” said Fritsch, who will lead the panel of culinary experts to
select the winner of ‘Morton’s Guest Prime Recipe Contest’. “Based on the positive response from Morton’s Steak Bible, we’re developing a
sequel because our guests asked us to share more of the delicious recipes that
have Morton’s flavor of the good life.
The recipe contest will add an additional dash of fun, excitement and
another dimension to our new cookbook.”
The second Morton’s cookbook will include
more of Morton’s renowned recipes for easy preparation at home, as well as
Morton’s expert tips on fine wine and spirits.
“The ‘Morton’s
Guest Prime Recipe Contest’ is great for those ‘at-home’ chefs and individuals
who have created a great recipe and want to share it,” said Daniel Hurst,
general manager of Morton’s The Steakhouse in Las Vegas.
“The Morton’s Steak Bible was
so popular because of its easy-to-follow recipes, tips and suggestions, history
of Morton’s The Steakhouse, and legendary lore that a second cookbook was in
demand. The winner of the contest will
be honored by having their recipe published alongside of Morton’s incomparable
selections.”
To submit a recipe and view the complete
rules for “Morton’s Guest Prime Recipe Contest,” visit
www.mortons.com/recipecontest. Contest entries must be submitted by June 2,
2008. No purchase is required. A panel of experts selected by Morton’s will
review creative recipes for beef, chicken or seafood entrees, appetizers,
salads, sauces, marinades and dressings, soups, side dishes, desserts and
cocktails.
