Music, Fashion, Bands and a Brand Come Together for Another Rocking Year
NEW YORK, Feb. 11 /PRNewswire-FirstCall/ -- For the second year in a
row, Playboy's Rock the Rabbit program will fuse rock, hip-hop, art and
fashion in conjunction with the magazine's annual March music issue (on
newsstands and at http://www.playboydigital.com/ Friday, February 8).
Playboy asked twenty musicians, from icon Iggy Pop to buzzworthy
Jamie T, to design a custom line of limited edition t-shirts and place
their own personal stamp on the Rabbit Head brand and logo. Six of the
artists asked to participate in this project are featured in a fashion
pictorial shot by legendary shutterbug Mick Rock in Playboy's March
issue, while the other artists will appear online at http://www.rocktherabbit.com/. The artists range from up and coming rockers to established hip-hop musicians.
Playboy will offer the limited edition Rock the Rabbit custom
designed T-shirt line to consumers at select Bloomingdales nationwide
as well as online at http://www.shopthebunny.com/,
with other retail partners announced in the future. The original
prototype tees will be auctioned off with proceeds going to Rock the
Vote (http://www.rockthevote.org/.)
Artists participating in Rock the Rabbit include:
Iggy Pop Duran Duran
Daft Punk The Shins
T.I. Gogol Bordello
Hot Chip Ghostland Observatory
Jamie T Tokyo Police Club
The Pipettes New Young Pony Club
Margot & The Nuclear So And So's Little Ones
OFFICE The Oohlas
The Heavy The Beasts of Eden
Working For a Nuclear Free City DJ Dimitri from Paris
About Playboy Enterprises, Inc.
Playboy Enterprises is a brand-driven, international multimedia
entertainment company that publishes editions of Playboy magazine
around the world; operates television networks and distributes
programming globally; owns Playboy.com, a leading men's lifestyle and
entertainment web site; and licenses the Playboy trademark
internationally for a range of consumer products and services.
