Up to 500 guests attended the East-End Studios in Fashion
capitol Milan for the adidas Originals spring/summer 2009 collection and
campaign launch on Saturday, September 20th. The Trefoil brand launched the
collection with an innovative presentation at Milan Fashion week that truly
represents what adidas Originals is all about – Celebrating Originality.
Rather than through a runway show, adidas hosted a “house
party” which in addition to being a creative way to showcase product, is also a
sneak preview to into the global brand campaign which will launch later in the
year.
A two-floor stage show installation built up as an enormous
house brought the party to life, hosting all the different product themes and
spring/summer 2009 concepts that make up the Trefoil brand such as the
anniversary range “60 Years of Soles and Stripes”. This special line comprises
footwear and apparel products that have become timeless classic styles through
the last six decades and different eras.
