Gap Ushers in the Holidays with Celebrities Wearing the New Holiday
Classics, Remixed Carols Performed by Actors, Musicians and Comedians, and Gift
Ideas for Everyone on Your List
SAN FRANCISCO – Gap is mixing it up this holiday
season with the help of a diverse cast of actors, comedians and musicians to
launch its holiday collection full of classic winter styles in bright, bold
colors and cozy holiday accessories. Centered on the concept of mixing items to
create your own look for you and everyone on your shopping list, Gap’s holiday
campaign includes star-studded ads with actors such as Mary-Louise Parker and
Jason Bateman, a remix of traditional holiday carols featuring personalities
such as Rainn Wilson, Flo Rida and Selma Blair, and a limited-edition Gap Argyle
Cruiser created with Electra Bicycle Company, the perfect gift for adults and
kids.
“Gap is well-known for bringing a bright, fresh look to the holidays. This
year we created a collection of holiday items in bold colors and patterns
including stripes and argyle that are fun to mix together to create your own
individual look – and give to everyone on your list,” said Ivy Ross, executive
vice president of Gap Marketing. “We love offering our customers one-of-a-kind
gift ideas and creating interactive ways for customers to engage with Gap this
holiday season.”
Gap’s New Holiday Classics:
Gap’s holiday collection is all about
mixing colors and patterns – from classic crewnecks and colorful cable knit
sweaters, to cozy accessories and essential jeans. Set against a simple white
backdrop to contrast with the bright colors and the stripe and argyle patterns
in the holiday collection, the print campaign features an assortment of today’s
hottest stars, with Gap’s must-have holiday items, expressing their unique style
in the photos:
- Mary-Louise Parker, Actor, playfully wearing The Cable
Crewneck ($44)
- Missy Rayder, Model, and Frankie
Rayder, Model, looking perfect in The Striped Cardigan ($58) and The
Argyle Crewneck ($48)
- Mila Kunis, Actor, effortlessly wearing
The Argyle Crewneck ($48)
- Milla Jovovich, Actor, cozying up
to her 8-month old daughter Ever Gabo inThe Wrap Sweater ($68)
-
Ashanti, Singer/Actress looking dashing in The Wintersoft V-Neck
($38)
- Anglea Lindvall, Model, with sons Sebastian and Dakota
looking picture-perfect in The ¾-Sleeved Turtleneck ($58)
- Jennifer
Hudson, Actor, adding her own unique style to The Wintersoft
Turtleneck ($38)
- Jason Bateman, Actor, with his adorable
21-month old, Francesca on his shoulders wearing The Winter Crewneck
($39.50)
- Jon Heder, Actor showing off his killer moves in The
Winter V-Neck ($44.50)
- Rainn Wilson, Actor hamming it up in
The Argyle Crewneck ($58)
- Cam Gigandet, Actor looking dapper
in The Argyle Crewneck ($58)
- Jon Hamm, Actor, joyfully
wearing The Button Mock Neck ($68)with girlfriend Jennifer Westfeldt,
Actress/Screenwriter in The Wintersoft V-Neck ($38)
- Ben
Barnes, Actor warding off a chill with The Cashmere V-Neck
($138)
- Jason Sudeikis, Fred Armisen, Seth Meyers and Will Forte,
Actors, Saturday Night Live mugging for the camera in The Striped Sweater
($44.50)
Building on the brand’s core philosophy of creating individual style, the
campaign features personalized taglines centered on the theme of “your own.”
Each individual in the campaign provided a handwritten response to various
fill-in-the-blank taglines about the holiday season. Twilight’s Cam
Gigandet’s tag-line reads “Fulfill Your Own New Years Resolutions,” Actor
Rainn Wilson wrote, “Merry Your Own Naughty Elf,” and Actress Milla
Jovovich’s simply says, “Celebrate Your Own Gift.”
The campaign was developed by Laird + Partners, Gap’s creative agency, and
will run in November and December issues of weekly magazines including
Entertainment Weekly, Rolling Stone and New York Magazine,
as well as December issues of monthly magazines including Vogue,
InStyle, Harpers Bazaar, Cookie, Real Simple, GQ, Details,
Interview and Nylon. It will also run in The New York Times
and New York Post, and will be featured in Gap stores, online at gap.com and outdoors in select markets on
billboards and bus shelters.
Merry Mix It:
Merry Mixed Carols:
To extend the holiday “mix it” theme, today
Gap is launching www.gap.com/MerryMixIt, home to a
series of videos featuring unexpected combinations of actors, musicians and
comedians outfitted in the latest holiday attire performing remixed versions of
traditional holiday carols. The videos feature:
- Selma Blair and Rainn Wilson singing “Baby It’s Cold
Outside”
- Jon Heder and Janelle Monáe performing a unique
version of “Winter Wonderland”
- Jason Biggs, Romany Malco and
Freddy Rodriguez sounding bells to “We 3 Kingz”
- The Dixie
Chicks and Sandra Bernhard belting out “Deck the Halls”
- Flo
Rida and Trey Songz remixing “Jingle Bells”
- Special performance
of the entire holiday cast performing a never-before seen remix of
“Jingle Bells” led by Flo Rida and Trey Songz
Merry Mixed Carols can be easily shared with friends and family or embedded
in social networking pages like Facebook and MySpace. iPhone users can download
Gap’s iTunes app to watch the videos on the go. Additionally, Gap is combining
the ease of online shopping with the celebrities’ entertaining performances. If
holiday shoppers spot something they can’t live without or would be a perfect
gift, they can seamlessly make purchases directly from gap.com at the end of each video.
Merry Mixer:
Using the remixed version of “Jingle
Bells,”exclusively recorded for Gap by Flo Rida and Trey Songz, users will be
able to mix their own “Jingle Bells” carol using clips of the entire cast and
send their own personalized holiday greeting card to friends and family. Users
can select singers and dancers from the Gap Holiday Cast – including Selma
Blair, Jason Biggs and the Dixie Chicks – to create a one-of-a-kind holiday
greeting card.
Visit www.gap.com/MerryMixIt
today to watch and share your favorite celebrities performing holiday classics.
In addition, select videos – including “Winter Wonderland”, “We 3 Kingz” and
“Jingle Bells” starring the Gap Holiday Cast – will be featured in movie
theaters nationwide starting Nov. 14. Moviegoers will receive a special offer to
shop for everyone’s favorite gifts at Gap stores nationwide.
Mix Not Match:
Gap is giving customers a fun, interactive way to
make their holiday shopping lists this year. Users can mix up their own gift
combinations at www.gap.com/MerryMixIt and create a
gift list that can be personalized for friends and family. Users have the option
of printing the list and taking it to their local Gap store or clicking through
to make purchases directly on gap.com.
Mix Not Match is also available through Gap’s iPhone app and provides users
with a store locator using Google Maps to guide shoppers to the nearest Gap
store where they can check off all the items on their list.
A (RED)TM Moment in NYC:
From Nov. 21 through Jan.4,
Gap will be hosting a (RED) holiday pop up shop at its concept store, next to
its New York City flagship store on 5th Ave. and 54th
where visitors can purchase Gap’s (PRODUCT)RED TM collection in
addition to (PRODUCT)RED items from other top brands including
Converse, Emporio Armani, Dell and Hallmark. Proceeds from the sale of
(PRODUCT)RED items benefit the Global Fund to help eliminate AIDS in
Africa.
Limited-Edition Argyle Cruisers:
Inspired by the argyle patterns
in the holiday collection, Gap partnered with Electra Bicycle Company to create
a limited-edition Gap Holiday Cruiser – a unique and unexpected wish list item.
Using a bicycle as a canvas, Electra mixed together art and fashion in a way
that only it can do to create this special edition blue and black argyle cruiser
for adults and kids, $499 and $299, respectively plus shipping [$7] and tax.
Beginning today, consumers can purchase the limited-edition Gap Holiday
Cruiser sold exclusively at gap.com/cruisers, while supplies last.
From today through December 23, holiday shoppers across the country will have
the opportunity to check out the Gap Holiday Cruiser on display in more than 200
Gap stores nationwide.
About Gap Inc.
Gap Inc. is a leading global specialty retailer
offering clothing, accessories and personal care products for men, women,
children and babies under the Gap, Banana Republic, Old Navy, Piperlime and
Athleta brand names. Fiscal 2007 sales were $15.8 billion. Gap Inc. operates
more than 3,100 stores in the United States, the United Kingdom, Canada, France,
Japan and Ireland. In addition, Gap Inc. is expanding its international presence
with franchise agreements in Asia, Europe, Latin America and the Middle East.
For more information, please visit gapinc.com.
