Empowering customers and providing value remain at the core of business

LAS VEGAS – July 8, 2008 – Jerry’s Nugget, the locals-friendly and family-owned casino, has long been known for providing great value, service and quality to its customers. The casino continues that tradition with the launch of its all-new player’s club, The More Club.

The More Club launched in mid-June to great acclaim from its members. The new player’s club provides tiered levels of rewards and empowers the customer to take control over their club membership, watch their points grow and decide where and when they want to use comps or obtain cash back.

“We launched The More Club to bring additional value to our players during a time in our economy where everyone is looking to get the most reward for their customer loyalty,” said General Manager Peter DeMangus.

The More Club allows players to earn comps and points at any machine, all table games, live Keno and even the sports book. Points and comps are accumulated at the same rate and players are given an almost unheard of .33 percent reward base. A tiered-level reward system allows players at all levels, from Bronze to Diamond, to experience benefits in addition to earning cash back and comps which are available the same day as accumulated. Additional benefits based on player level include discounts on purchases made with cash or comps, priority seating for entertainment, access to a special services, and receipt of customized mail offers, events, invitations, tournament entries and gifts. To kick off the launch of the new club, Jerry’s Nugget created a cash rebate for new members with an amazing rebate of $150 cash.

The new player’s club is reflective of the ever-changing casino technology. Since Jerry’s Nugget opened its doors in 1964 the casino has kept up with those changes in order to offer more to their customers. The sleek new redemption kiosk is adaptable from a business perspective and is easy-to-use from the player’s end. The casino can now track and review all activity more effectively and players can easily check their account balances, play games during special promotions and redeem rewards. For example, one of the current promotions is a $100,000 comp and point multiplier giveaway. Using the kiosk, players swipe their card and are able to play an interactive game in which they win comp dollars and point multipliers – increasing their account balances.

“When you look at other locals’ casinos we offer more payback at a faster rate – customers can get cash back sooner or get more value when using their comp points on food or at the gift shop. The customer will really benefit by combining their comps with our great specials at any of our restaurants,” Joseph Stamis, Executive Management said.

All players transferring their old player’s club card to The More Club as well as new members will receive a free More Club t-shirt. For more information on The More Club and details on promotions mentioned in this release, visit www.jerrysnugget.com.