Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announced today the
re-design of SPG.com, the dedicated website for members of
Starwood Preferred Guest - the industry’s top
rated hotel loyalty program. The re-designed site showcases a new look, new
tools, features and downloads unprecedented in the hospitality industry that
provide members with personalized access and a rich, customized on-line
experience.
“The new SPG.com highlights the synergies
between our award winning Loyalty program - Starwood Preferred Guest and
Starwood’s forward thinking and innovative web
strategies,” said Mark Vondrasek, senior vice president, Interactive
Marketing and Loyalty Program, Starwood Hotels & Resorts, Worldwide, Inc.
“Our goal has always been to offer our members benefits
that set a benchmark in the way travel loyalty programs do business and the new
site remains true to this promise by delivering a vanguard and unique on-line
experience that can only be found on SPG.com.”
Introducing “MY
SPG”
One of the highlights of the re-designed site is MY SPG – a personal portal that allows members to access their SPG
account, customize the information displayed, and search for properties based on
their own unique interests and favorite travel destinations. Through MY SPG,
members can select which tools will appear in their portal every time they
log on, including Special Offers, My Favorites, Award Quickfind and
TheLobby.com. The new site also allows members to add innovative tools to
their personal portal like the Starpoint Tracker which helps members
manage and keep track of their Starpoint balances and wish lists.
Members can also download SPG Check-In, the first desktop
application in the hotel industry that sends personalized, daily alerts to
members with special offers based on their preferences. SPG Check-In also
features the top stories of the day from the TheLobby.com, Starwood
Preferred Guests’ content-rich daily travel blog. To
make sure members don’t miss out on a great deal,
SPG Check-In can be viewed on any handheld mobile device.
Discover New Travel Destinations with
“HOTEL EXPLORER”
Looking for a new vacation destination or a beautiful new property?
SPG.com’s HOTEL EXPLORER makes it
easy for members to discover new travel destinations and hotels based on a
combination of personal interests and preferences. Are you a golf enthusiast who
travels frequently to the West Coast for business? Interested in a new and
exciting European destination with great dining and luxurious spa offerings?
With just one click, the new SPG.com offers members exciting hotel
options based on their favorite or most-frequently visited destinations and
interests.
To further simplify the booking process, new hotel rate display technology
allows members to search for a hotel and compare the various ways to book a room
– by best available price, price in Starpoints,
or by the Cash & Points combination. These options make booking a
room fast and easy. In addition, complete property information, including photos
and special offers for each property, can all be accessed via “drop downs” without leaving the
search page.
“As the industry’s leading
hotel loyalty program, we are constantly striving to offer a rich, personalized
on-line experience that goes beyond the transactional by also focusing on the
lifestyles and passions of our members,” said Robin
Korman, vice president of loyalty marketing for Starwood Hotels and Resorts
Worldwide, Inc. “The new SPG.com offers our
members an easy way to book a stay, manage their account and access insights and
recommendations on great new destinations that cater to their interests and
travel persona. Our goal was to introduce cutting edge features that provide our
members with a truly enriching on-line travel experience while saving them
valuable time.”
Starwood Preferred Guest® program’s
breakthrough policy of no blackout dates and no capacity controls offers members
the ability to redeem awards at more resorts, more luxury properties, more
European hotels and more golf properties than any other hotel program, which has
proven to be a big draw for the world’s most frequent
travelers, and a significant competitive advantage. Key business destinations
around the globe are covered and leisure opportunities are endless with more
than 140 world-class resorts and over 4,536 holes of golf worldwide. For more
information about Starwood Preferred Guest, or reservations, please visit
the new and improved SPG.com or call (877) – STARWOOD.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with approximately 870 properties in more than 95
countries and 145,000 employees at its owned and managed properties.
Starwood® Hotels is a fully integrated owner, operator
and franchisor of hotels and resorts with the following internationally renowned
brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM
and ElementSM. Starwood Hotels also owns Starwood
Vacation Ownership, Inc., one of the premier developers and operators of high
quality vacation interval ownership resorts. For more information, please visit
www.starwoodhotels.com.
The Westin Casuarina Las Vegas Hotel, Casino & Spa
160 East Flamingo Road
Las Vegas, Nevada 89109
Phone (702) 836-5900
Fax (702) 836-9776
Planet Hollywood Hotel and Casino, a Sheraton Hotel
3667 Las Vegas Boulevard South
Las Vegas, Nevada 89109
Phone (702) 785-5555
Fax (702) 785-5511
