Membership Rewards First is the company's recently introduced program level exclusively available for Platinum Card and Centurion Card members. Card members earn one point for virtually every dollar they spend on the Card, which they may redeem for hundreds of rewards across popular categories including retail, travel, dining and entertainment, experiences, and charitable donations. First Collection features 24 partners that offer an exclusive and rich array of more than 120 different luxury rewards in the categories of lifestyle, jewelry and watches, travel, fashion and the recently launched, premium wines.

Through the First Collection portfolio, Gucci will offer gift cards and Salvatore Ferragamo will provide gift certificates at varying levels. Gucci and Salvatore Ferragamo rewards can be redeemed for 10,000 points, 25,000 points, and 50,000 points for gift cards and certificates valued at $100, $250 and $500, respectively.

"The addition of these two iconic fashion brands to the First Collection program is indicative of how American Express continues to enhance its premium offerings in the luxury and rewards space with unique access to features, services and benefits suited to the distinctive lifestyle pursuits of our affluent Cardmembers," said Ralph Andretta, executive vice president and general manager, Cardmember Services, American Express.

In addition to Gucci and Salvatore Ferragamo, other First Collection partners include Baccarat, Bergdorf Goodman, Chopard, Davidoff Cigars and Accessories, Eos Airlines, Ermenegildo Zegna, Premier Cru Bordeaux Wines, IWC, Lamborghini, Mikimoto, Monarch Billiards, Montegrappa writing instruments, Neiman Marcus, Oberoi Hotels & Resorts, Pebble Beach Resorts, Piaget, Raffles Hotels & Resorts, Relais & Chateaux's Relais Gourmands Restaurants, The Ritz-Carlton, Steinway & Sons, and Tiffany & Co.

First Collection rewards range in value from as low as 10,000 points for gift cards from a variety of fashion retailers to as high as 93.2 million points for an 18K Chopard "Ice Cube Collection" diamond watch.

Platinum Card and Centurion Card members enrolled in the Membership Rewards First program can browse and redeem First Collection rewards through an exclusive First Collection sitelet on the Membership Rewards website. Card members can also redeem First Collection rewards by calling 1-800-AXP-EARN (1-800-297-3276).

About The Membership Rewards Program
The Membership Rewards program from American Express has more than 140 redemption partners. The program allows Card members to earn one point for virtually every dollar charged on eligible, enrolled American Express Cards(i).

Card members are enrolled in one of three levels of the Membership Rewards program based on their charge or credit card type. Card members with American Express Credit Cards, including Blue from American Express, are enrolled in the Membership Rewards Express program. Card members with American Express Green and Gold Cards have the Membership Rewards program, while Platinum Card members and Centurion Card members are enrolled in the Membership Rewards First program.

Membership Rewards points are redeemable in a wide selection of reward categories, including travel, retail merchandise, entertainment, shopping and recreation gift certificates, experiences, financial services and charity rewards. Enrollees may also customize their own redemption experiences through the program's Create Your Reward and Experiences options and use points for just about anything they can imagine. Points have no expiration date, and there is no limit on the number of points a Cardmember can earn.

For more information about the Membership Rewards program, or to apply for an American Express Card, consumers can call 1-800-THE-CARD or visit 800TheCard.com.

About American Express
American Express Company (www.americanexpress.com) is a leading global payments, network and travel company founded in 1850.

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(i)  Some Cards require enrollment and the payment of an annual program fee. Terms and conditions apply