NEW YORK, March 3, 2008 (PRIME NEWSWIRE) -- JetBlue Airways Corporation (Nasdaq:JBLU) today announces the launch of Buy TrueBlue(r) Points service that will allow members of the low-fare airline's customer loyalty program, TrueBlue, more ways to earn free travel. In a partnership with Points International Ltd. (OTCBB:PTSEF) (TSX:PTS) -- owner and operator of the world's leading reward-management portal, Points.com -- TrueBlue members will now be able to buy points for themselves or give points to other members via Points.com's industry-leading points-purchase platform.

"Allowing members to purchase TrueBlue Points will help them achieve their award goals faster and enhances the value of our loyalty program," said JetBlue Director of Loyalty Marketing Dave Canty. "Points.com has a terrific reputation in the industry. We are pleased to be working with them as we introduce the first of several enhancements to the TrueBlue program."

"We are excited to be working with such an innovative airline," Points International CEO Rob MacLean said. "And we are pleased to be able to offer TrueBlue members the opportunity to reach award levels faster by purchasing TrueBlue Points, for themselves or for friends and family."

Points International will take a lead role in the operation, marketing and commercial transaction support for the Buy TrueBlue Points service, which will be available when members log in to TrueBlue. The Points.com Buy & Gift service enables members of many frequent flyer programs to purchase additional miles or points online. Like the Buy TrueBlue Points site, other programs' websites are fully hosted and maintained by Points.com and are accessible from links on each program's site. Private-branded to any program website's "look and feel" (including branding, color, graphics, images, language, etc.), they create a straightforward and seamless member experience.

TrueBlue, which launched in 2002, has experienced rapid membership growth since its inception and now boasts more than six million members. Unlike traditional frequent flier programs, TrueBlue members earn points instead of 'miles' for flights flown. Each JetBlue route is classified as short, medium or long-haul, and customers can earn points for each one-way trip: two points for a short flight; four points for a medium flight; and six points for a long flight. Points are automatically doubled when TrueBlue members book via www.jetblue.com. A free roundtrip flight, valid for travel to any of JetBlue's destinations across the U.S., Bermuda, Mexico and the Caribbean, is awarded after a customer reaches 100 points (a). Each TrueBlue Award is made up of two TruePasses, each valid for a one-way flight. TruePasses can be used together or separately, making a TrueBlue Award even more flexible.

Customers can earn TrueBlue points even faster by using the JetBlue Card from American Express. Every time Cardmembers purchase JetBlue travel with the Card, or earn at least one TrueBlue point through other purchasing using the Card, all TrueBlue points in the member's account automatically extend for another 12 months. The low-fare airline also offers the JetBlue Business Card from American Express, which allows small business owners to save 5 percent on JetBlue flights when payment is made with the JetBlue Business Card (b). Now, in addition to providing consumers a way to earn TrueBlue points when they are not flying, JetBlue's American Express Card products make it possible for them to accrue points without worrying about point expiration dates. Currently, only the primary JetBlue Cardmember has the ability to extend their TrueBlue point expiration dates.

For more information about TrueBlue, or to register to become a member, visit www.jetblue.com/trueblue.

About JetBlue Airways

New York-based JetBlue Airways has created a new airline category based on value, service and style. Known for its award-winning service and free TV as much as its low fares, JetBlue is now pleased to offer customers the most legroom throughout coach (based on average fleet-wide seat pitch for U.S. airlines). JetBlue introduced complimentary in-flight e-mail and instant messaging services on aircraft "BetaBlue," a first among U.S. domestic airlines. JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control. Visit www.jetblue.com/promise for details. JetBlue serves 53 cities with 550 daily flights. New service to Los Angeles International Airport begins in May. With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is never required. For information or reservations call 1-800-JETBLUE (1-800-538-2583) or visit www.jetblue.com