BEAVERTON, Ore., July 17 /PRNewswire-FirstCall/ -- In 2004, Nike and Lance Armstrong teamed to create the LIVESTRONG wristband, of which more than 70 million have been sold to date, a representation of Lance's mantra in life. Nike and Lance Armstrong are now giving people a new way to show their support of Lance's cause with the launch of the LIVESTRONG Collection of apparel, footwear and accessories for men, women and kids.

Nike will give all profits from the collection to the Lance Armstrong Foundation, which supports cancer survivorship programs and works to make cancer a national priority. Nike is proud to continue supporting the LIVESTRONG campaign with this new collection and be giving all Nike's profits from the collection to the Lance Armstrong Foundation.

"Lance is a cancer survivor and one of the world's greatest athletes," said Mark Parker, Nike Inc.'s President and CEO. "Lance is a symbol of hope against adversity for everyone. In 2004 Nike created the LIVESTRONG wristband, which has sold more than 70 million pieces to date and helped raise millions. Nike is proud to continue supporting the LIVESTRONG campaign with this new collection where all Nike's profits from the collection will go to the Lance Armstrong Foundation."

The LIVESTRONG Collection represents a commitment to human potential and to overcoming adversity. Inspired by Armstrong, the collection is designed for training, running, and cycling, allowing people to enjoy performance athletic product while also helping others to LIVESTRONG. Armstrong will debut the collection at the New York City Marathon this November.

"Nike has supported me since the beginning of my career, and throughout my fight against cancer," Armstrong said. "They have helped the Lance Armstrong Foundation become what it is today by creating the LIVESTRONG wristband. I'm proud to be part of the next chapter with Nike launching the new LIVESTRONG Collection, with 100 percent of the profits going to the LAF."

The LIVESTRONG Collection can be purchased beginning October 2 online at http://www.niketown.com/ and http://www.livestrong.org/.

NIKE, Inc. (NYSE:NKE) , based near Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; NIKE Bauer Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, a leading designer and marketer of luxury shoes, handbags, accessories and coats; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.

Lance Armstrong Foundation

The Lance Armstrong Foundation (LAF) unites people to fight cancer. The Foundation believes that unity is strength, knowledge is power and attitude is everything. We provide the practical information and tools people battling cancer need to live life on their own terms. We take aim at the gaps between what is known and what is done to prevent death and suffering due to cancer. We engage the public at large to pursue an agenda focused on preventing cancer, ensuring access to screening and care, improving the quality of life for people affected by cancer, and investing in needed research. Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong, the LAF is located in Austin, Texas. UNITE at LIVESTRONG.org.