Members of Poker's Most Exclusive
Club
To Receive Special Benefits from Harrah's
Entertainment
LAS
VEGAS, June 2, 2008 – For the first time
ever, allWorld Series of Poker braceletwinners dating back to 1970have been
granted "Diamond" status in Harrah's award-winning Total Rewards loyalty
program through March 2009.
"The WSOP bracelet is themost
coveted prize in gaming," said Jeffrey Pollack, WorldSeries of Poker
Commissioner. "We want every bracelet holder to know how important they are to
our company and this gesture is an important step in that direction."
Diamond status provides players with
a series of benefits including free show tickets, access to Diamond Lounges
around the country, and priority service at participating restaurants, clubs,
and hotel front desks. Bracelet holders will also receive access to a VIP
registration line for all World Series of Poker events.
"We want to ensure that these valued
customers get outstanding service such as expedited check-in and access to the
diamond lounge so their experience at the Rio and other Harrah's resorts are as
seamless as possible," said David Norton, senior vice president relationship
marketing for Harrah's Entertainment.
Qualifying players should stop by
thespecialTotal Rewards desk adjacent to the World Series of Poker tournament
area at the Rio® All-Suite Hotel and Casino to pick up their card.For more
information on Total Rewards, visit www.harrahs.com/total
rewards.
ABOUT THE WSOP
The World Series of Poker (WSOP) is
the largest, richest and most prestigious gaming event in the world. Featuring a
comprehensive slate of tournaments in every major poker variation, the WSOP is
poker's longest running tournament in the world, dating back to 1970. In 2007,
the event attracted more than 54,000 entrants from 87 different countries to the
Rio All-Suite Hotel and Casino in Las Vegas and awarded just under $160 million
in prize money as players competed for game's most coveted trophy, a WSOP
bracelet. Harrah's License Company, LLC., an affiliate of Harrah's
Entertainment, Inc. has owned and operated the WSOP since 2004 and over the last
four years, fostered an increase in player participation by nearly 300-percent.
In addition, the WSOP has experienced groundbreaking alliances in broadcasting,
digital media and corporate sponsorships, while successfully expanding the brand
internationally with the advent in 2007 of the World Series of Poker Europe. For
more information on the World Series of Poker, please visit our website at
www.worldseriesofpoker.com.
ABOUT HARRAH'S ENTERTAINMENT, INC.
Harrah's Entertainment, Inc. is the
world's largest provider of branded casino entertainment. Since its beginning in
Reno, Nevada, more than 70 years ago, Harrah's has grown through development of
new properties, expansions and acquisitions, and now owns or manages casinos on
four continents. The Company's properties operate primarily under the Harrah's®,
Caesars® and Horseshoe® brand names; Harrah's also owns the London Clubs
International family of casinos and the World Series of Poker®. Harrah's
Entertainment is focused on building loyalty and value with its customers
through a unique combination of great service, excellent products, unsurpassed
distribution, operational excellence and technology leadership. For more
information, please visit www.harrahs.com.
www.worldseriesofpoker.com
