Presenting Sponsor Betfair Hosts WSOPE Mega Satellite on Sunday

As Part of "Super Sunday" only at BetfairPoker.com

Final Preparations Being Made, Big Name Players Continue To Commit

LAS VEGAS/LONDON – September 4, 2008 – The second annual World Series of Poker Europe^sm presented by Betfair.com is just a short two weeks away, where the biggest names in poker gather at the Empire Casino in Leicester Square in London, England for their chance at fame, fortune and the most coveted prize in gaming – a World Series of Poker championship bracelet.

The 2008 World Series of Poker Europe Presented by Betfair.com (the WSOPE) will feature four bracelet tournaments, three side events, multiple cash games and one of the largest Main Event buy-ins anywhere in the world (£10,000). A new addition, the £1,500 No-Limit Hold'em event will open the tournament and offer the first bracelet opportunity. The complete event schedule is as follows:

September 19^{th -} Event #1 - £1,500 – No-Limit Hold'em Day 1A (3-day event/2 opening days)

September 22^nd - Event #2 - £2,500 – H.O.R.S.E. (3-day event)

September 24^th - Event #3 - £5,000 – Pot Limit Omaha (3-day event)

September 27^th - Event #4 - £10,000 – WC No-Limit Hold'em (5-day event/two opening days)

Final preparations are being made to host London's most prestigious poker tournament and the atmosphere promises to be the best yet, with an electrifying atmosphere all under one roof at the Empire Casino. Poker's biggest names have committed and continue to do so, including members of the final table of the World Series of Poker.

For players still looking to participating in the World Series of Poker Europe, there is still time.

The only opportunity for players to qualify is to register at www.BetfairPoker.com now and take your seat at the virtual table this Sunday (September 7^th), being billed as "Super Sunday" to win one of 21 WSOPE packages (worth £16,000 each) being offered by Betfair.com.

Betfair.com is the official partner and headline sponsor of WSOPE and is the sole place for online qualification, satellites and promotions to this year's WSOPE event. Players who play online poker and are looking to qualify for WSOPE, should be cautious of any other online entity claiming to offer WSOPE satellites. Betfair.com is the sole licensed online operator allowed to offer satellites to WSOPE.

Alternatively, players can pre-register themselves for the WSOPE at any LCI venue in the UK and all Harrah's venues in Las Vegas.

Lastly, media interested in attending this year's WSOPE will need to apply for credentials to do so. Please visit www.wsope2008.com and hit the "media" tab and then click on the "accreditation" area to fill out this year's application.

Please visit www.wsope.betfair.com for more information on this year's tournament.

Note: Harrah's, as the sole operator of the World Series of Poker Europe, has the authority to enforce any and all rules relating to qualifying, registering and participating in the tournament. As such, any actions deemed injurious to Harrah's or its sponsors may result in denial of participation into the tournament. In addition, Harrah's has the ability to enforce apparel bans and/or other measures for any entity that has not or does not comply with the rules and regulations.

ABOUT WSOPE

Launched in 2007 by Harrah's Entertainment, owner of the World Series of Poker (WSOP), the WSOPE is the first tournament extension of the world's richest and most prestigious gaming event. WSOPE is held in London, England annually at London Clubs International (LCI) properties and awards the same coveted gold bracelets that the WSOP awards annually in Las Vegas. In 2007, WSOPE awarded three gold bracelets, the first bracelets ever awarded outside the United States. A total of 623 entrants competed for £1,305,215 in prize money over three different events: H.O.R.S.E, Pot Limit Omaha and No-Limit Texas Hold'em. Germany's Thomas Bihl became the first-ever bracelet winner of the WSOPE, while Norway's Annette Obrestad took home the £1,000,000 first place prize in the Main Event. Italy's Dario Alioto won the Pot Limit Omaha tournament, meaning Europeans won all three events of the inaugural World Series of Poker Europe Presented by Betfair.com. Please visit www.wsope2008.com for more information.

ABOUT HARRAH'S ENTERTAINMENT

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, more than 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The Company's properties operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names; Harrah's also owns the London Clubs International family of casinos and the World Series of Poker®. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For more information, please visit www.harrahs.com.

ABOUT BETFAIR.COM

Betfair is the world's leading online betting exchange, a concept it pioneered in June, 2000. The Exchange enables customers to choose their own odds and bet against each other. Betfair.com is a registered bookmaker in the UK and also licensed in Australia, Austria and Malta. Betfair.com has since established a significant gaming portfolio based in Malta and is the proud sponsor of the World Series of Poker Europe. For more information, visit www.betfairpoker.com.