Jack Link’s® Beef Jerky Turns Stacked Jacks “Wild” at the WSOP
Source: WSOP
Jun 30, 2009 - 3:44:45 PM
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Any Player in WSOP Main Event Who Shows Four Jacks Will Receive A Special Prize Package
Las Vegas & Minong, Wis. (June 30, 2009) — Jack Link’s makes “Stacked Jacks Go Wild” during the World Series of Poker (WSOP) Main Event. Poker players contending for the coveted WSOP Main Event bracelet will be competing for more this year. During official play throughout the Main Event, poker players with a final hand “stacked” with four-of-a-kind Jacks will win a Stacked Jacks Go Wild Jack Link’s prize pack. This means that every hand with four-of-a-kind Jacks triumphs with Jack Link’s — even if players lose that same hand or their seat. All players and all hands in the Main Event are eligible for these bonus prizes.
“Four-of-a-kind Jacks has always been a good hand. With Stacked Jacks Go Wild, it just got better,” said Jeff LeFever, director of marketing, Jack Link’s Beef Jerky. “Obviously we’re a little biased about the Jack being our favorite card in the deck, so we thought it might be fun to sweeten the pot a little and make sure that hand is a winner every time.”
Stacked Jacks Go Wild is courtesy of Jack Link’s Beef Jerky, the multi-year title sponsor of the World Series of Poker. The prize pack — worth an estimated retail value of $100 — will contain Jack Link’s jerky products and other premium items.
“Competing for the richest prize in sports is serious business, but it is still poker after all, and poker should always be fun,” said World Series of Poker vice president Ty Stewart. “We're glad Jack Link’s is celebrating its presenting sponsorship by bringing another layer of excitement to the WSOP tournament floor.”
Jack Link’s, the No. 1 brand of beef jerky and the fastest-growing meat snack manufacturer worldwide, leads the nearly $3 billion meat snack category. As the recognized category leader, Jack Link’s offers more than 100 premium meat snack products in more than 40 countries. In addition to its premium products, Jack Link’s is known for its popular Messin’ with Sasquatch advertising campaign which has achieved nearly cult-like status. The commercials feature pranksters playing sophomoric pranks on an unsuspecting Sasquatch.
JACK LINK’S BEEF JERKY – Feed Your Wild Side.
Headquartered in Minong, Wis., Jack Link’s is the No. 1 U.S. meat snack brand and fastest-growing meat snack manufacturer worldwide. The Jack Link’s brand represents a heritage of quality and consumer trust. Jack Link’s products are available in retail outlets worldwide. Check out www.JackLinks.com for more information on the Jack Link’s brand.
ABOUT THE WORLD SERIES OF POKER
The World Series of Poker (WSOP) Presented by Jack Link’s Beef Jerky is the largest, richest and most prestigious gaming event in the world, awarding millions of dollars in prize money and the prestigious gold bracelet, globally recognized as the sport’s top prize. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker’s longest running tournament in the world, dating back to 1970. In 2008, the event attracted 58,720 entrants from 124 different countries to the Rio All-Suite Hotel and Casino in Las Vegas and awarded over $180 million in prize money. The creation of the new delayed Main Event final table more than doubled ratings on ESPN year-over-year. The WSOP in December, 2008 was named the 7th most admired sports brand in North America by the Turnkey Sports Survey, trailing only the older and more established NFL, MLB, NBA, NHL, NASCAR and PGA Tour among sports properties. In addition, the WSOP has experienced groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent in 2007 of the World Series of Poker EuropeSM. For more information on the World Series of Poker, please visit our website at www.worldseriesofpoker.com
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