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Las Vegas Monorail, Harrah’s Entertainment & Make-A-Wish Foundation Unveil Destination JoySTrain
Source: LAS VEGAS MONORAIL
Jun 6, 2007 - 5:12:09 AM

Worldwide Debut and Unveiling Event Helps Launch Foundation s Destination Joy SM Presented by LAY S ® Campaign

The Make-A-Wish Foundation ®, the world s largest wish-granting organization, in partnership with the Las Vegas Monorail Company and Harrah s Entertainment, debuted the charity s Destination JoySM Monorail train. Destination JoySM presented by LAY S ® aims to inspire and empower Americans to share their time, talents and resources to grant the wishes of the 100,000 children who will be diagnosed with life-threatening medical conditions over the next four years. The unveiling ceremony and worldwide debut of Destination Joy s highly-visible 134-foot-long, 11-foot-tall Monorail train took place Tuesday, June 5 at 10 a.m. at the Las Vegas Monorail station at the Flamingo Las Vegas. LAY'S ® Brand Potato Chips is the national presenting sponsor of the campaign.

It s only fitting for a destination as world-famous as Las Vegas to play host to the Make-A-Wish Foundation s Destination Joy campaign and we re delighted to showcase the Foundation s assertion that we all have the power to grant a wish with the unveiling of this visually stunning Monorail train, said Ingrid Reisman, vice president of corporate communications for the Las Vegas Monorail. We re passionate about helping raise awareness of the Make-A-Wish Foundation s mission and the children who benefit, and hope to motivate Las Vegas caring residents and our millions of summer visitors to share their much-needed time and financial support.

Visitors from around the world will see one of the Foundation s most beloved wishes showcased on the train: Beetle Boy, the super alter-ego into which a wish child was transformed for his personal wish, wrapped around the exterior of the four-car Monorail train. Beetle Boy is the perfectly brilliant backdrop for the Foundation s unmistakable shooting star logo, and the campaign s colorful Destination Joy logo provides the rocket ship needed to get there.

The Destination Joy theme-wrapped Monorail train provides an unparalleled platform for the Make-A-Wish Foundation to remind everyone about the opportunity we all have to make a difference in the life of a child, said Karen Iglesias, President of the Make-A-Wish Foundation of Southern Nevada.

In addition to the Monorail train unveiling event, the Make-A-Wish Foundation hosted Destination Joy events throughout the nation.

Harrah's Entertainment is pleased to take part in the debut of the Monorail's new Make-A-Wish Foundation train, said Marilyn Winn, president of Rio, Paris, and Bally's Las Vegas. As a board member for the local chapter of the Make-A-Wish Foundation, I have had the opportunity to experience first-hand the amazing things that the organization is able to accomplish and have watched the dreams of countless children come true.

To qualify for a wish, children must be older than 2 ½ and younger than 18 years of age at the time of referral, with a physician s certification. No other qualifications need be met. In Southern Nevada, the Foundation is working to grant the wishes of more than 125 deserving kids in 2007.

The Monorail s high-profile wrapped trains travel the length of the Strip, with stops at seven stations including the event s debut location at the Flamingo station, when the Monorail s Destination Joy train took to the rails.

LAY S

The LAY S brand, a registered trademark used by Frito-Lay North America, is America s favorite brand of potato chip. LAY S potato chips are cooked in sunflower oil and have 50% less saturated fat than regular potato chips, and with all the great LAY S brand taste. As with Frito-Lay s entire portfolio of snack chips, Lay s continues to have 0 grams of trans fat. Frito-Lay North America is the convenience foods division of PepsiCo, Inc., which is headquartered in Purchase, New York.

THE LAS VEGAS MONORAIL

The Las Vegas Monorail provides an easy and convenient connection to the Las Vegas Strip, linking riders to the city s world-class restaurants, shows, shops, clubs, hotels and casinos. Monorail passengers can travel the world-famous Las Vegas Strip in 15 minutes or less in a safe, comfortable and clean environment without the hassles of traffic or wasted time. Currently, the privately-funded Monorail system has seven stations: MGM Grand; Bally s/Paris Las Vegas; Flamingo/Caesars Palace; Harrah s/Imperial Palace; Las Vegas Convention Center; Las Vegas Hilton; and the Sahara. The system is electric, produces zero emissions and travels at speeds up to 50 miles per hour. For more information on the Las Vegas Monorail or where to purchase tickets, call 866-4-MONORAIL (866-466-6672); visit www.lvmonorail.com; or pick-up a Monorail Magazine, available at all Monorail stations and station hotels.

THE MAKE-A-WISH FOUNDATION

The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Born in 1980 when a group of caring individuals helped a young boy fulfill his dream of becoming a police officer, the Foundation is now the largest wish-granting charity in the world, with 69 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation has granted more than 148,000 wishes in the United States since inception, including more than 750 wishes granted to local children by the Southern Nevada chapter. For more information about the Make-A-Wish Foundation, visit www.wish.org and discover how you can share the power of a wish ®.


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