HARLEY-DAVIDSON PERFORMANCE EYEWEAR HELPS DAD SEE CLEARLY AND LOOK COOL FOR FATHER'S DAY
Source: Harley-Davidson, Inc.
May 16, 2008 - 5:06:01 PM
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Spring means one thing to the millions of motorcycling riding dads, and it's not fertilizing the lawn. It's time to ride! To help get dad ready for this year, Harley-Davidson is unveiling a new line of eyewear that hits the sweet spot that every man searches for - it fits, looks good and has enough innovation to make his friends jealous.
"Eyewear is a critically important part of riding," says Matt Thompson, Harley-Davidson Category Manager of Riding Gear, Leathers and Outerwear. "Riders expect their eyewear to protect, provide optimal clarity, be comfortable and look good. Until now it's been nearly impossible to find products that can be versatile, yet meet the needs of every motorcyclist."
No Cheap Sunglasses for Dad
Harley-Davidson performance eyewear is designed for motorcycle riders by providing the best in performance, comfort, protection, and style. To develop the lenses, Harley-Davidson turned to Carl Zeiss Vision Sunlens who makes the most expansive range of high-performance products and services in the optical industry. By combining the motorcycling expertise of Harley-Davidson with the eyewear innovation and technology of Carl Zeiss Vision Sunlens, riders now can have the best performance eyewear the industry has to offer.
- Patented Enhanced Vision System (EVS) provides up to 20 percent wider field of vision and clarity on outer edges of the lenses, improving range of vision and reducing distortion
- Impact resistant lenses meet the highest standard - ANSI Z87.1
- 100 percent UV protection
- Anti reflective properties reduce glare while riding
- Hydrophobic properties repel water, fog, dust and oil
The Enhanced Vision System
Riders know a clear and accurate field of vision is critical when riding. Unfortunately, most traditional lenses limit the field of vision to only the middle 80 degrees of visual space. EVS provides increased directional accuracy by smoothly assisting a rider's vision across the entire lens, providing a wide, clear viewing zone coupled with low prismatic distortion to offer an enhanced field of vision and improved visual performance.
Styles and Lenses
Classic Series (MSRP $35)
Great for the rider who wants a simple, affordable pair of eyewear designed for riding: All styles in the Classic series include premium Harley-Davidson lenses, produced by Carl Zeiss Vision Sunlens, fixed foam padding to seal out the elements and a Harley-Davidson microfiber bag.
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Slick Performance Eyewear |
Slick Performance Eyewear
Model number: 98539_08VM
MSRP: $35.00
Other Classic Series styles available
Racetrack Performance Eyewear
Model number: 98271_08VM
MSRP: $35.00
Other Classic Series Styles available
Custom Series (MSRP $75 - $95)
This series provides quality performance for riders who want additional features. All styles in the Superior series include premium Harley-Davidson lenses produced by Carl Zeiss Vision Sunlens. Look for day/night lens options and interchangeable lenses for added versatility, and higher-quality frame materials, including metal hinges and Italian craftsmanship.
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Iron Range Performance Eyewear |
Iron Range Performance Eyewear
Model number: 98525_08VM
MSRP: $95.00
Other Custom Series styles available
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Road Classic Performance Eyewear |
Road Classic Performance Eyewear
Model number: 98829_08VM
MSRP: $95.00
Other Custom Series styles available
Performance Series (MSRP $100 - $125)
The ultimate in performance eyewear and the most versatile eyewear Harley-Davidson offers: All styles in the High Performance series include premium Harley-Davidson lenses produced by Carl Zeiss Vision Sunlens and offer interchangeable lenses and day/night lens options. The patented removable mid-frame foam converts easily from protective eyewear to casual, high quality sunglasses. All styles include a hard case, microfiber bag and eyewear leash.
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Cylinder Performance Eyewear |
Cylinder Performance Eyewear
Model number: 98521_08VM
MSRP: $100.00
Other Performance Series styles available
Profile Performance Eyewear
Model number: 98169_08VM
MSRP: $110.00
Other Performance Series styles available
Enthusiasts can check out Harley-Davidson MotorClothes riding gear at Genuine Authorized Harley-Davidson Dealerships nationwide. Visit harley-davidson.com or call 1.800.LUV.2RIDE to find the nearest dealership.
Harley-Davidson Motor Company produces heavyweight street, custom and touring motorcycles and offers a complete line of motorcycle parts, accessories, riding gear and apparel. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel.
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