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Southwest Airlines Celebrates Anniverary of DING!
Source: Southwest Airlines
Feb 28, 2008 - 9:12:06 AM
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Airline Celebrates DING! With Super Low Fares and an Online Contest
DALLAS, Feb. 28 /PRNewswire-FirstCall/ -- Southwest Airlines celebrates the Third Anniversary of the exclusive low fare finder, DING! by offering Customers three days of super low fares and a chance to win fabulous prizes by submitting an original DING! headline. DING! headlines are sent straight to a Customer's desktop to announce the latest and greatest Southwest discount.
Entering is easy! New Customers can visit southwest.com, download DING!, and follow the link provided on DING! to the contest entry page. The contest will begin February 28, 2008 and run through March 7, 2008 at 11:59 p.m. central time zone.
Customers simply submit a clever headline of 150 characters or less (including spaces). Southwest Airlines judges will determine a winner. The prizes include:
-- Two Grand Prizes: Each prize consists of a three- or four-night cruise
on Royal Caribbean for two in an ocean view stateroom to either the
Bahamas or Mexico. Sponsored by Southwest Cruises.
-- Two First-Place Prizes: Each prize consists of two Southwest Airlines
roundtrip tickets, a two-night hotel stay, and a free weekend rental
car. Hotel stays are sponsored by Priority Club Rewards and La Quinta
Inns & Suites. Car sponsored by The Hertz Corporation.
-- One Second-Place Prize: $500 southwestgiftcard sponsored by Chase Card
Services, a division of JPMorgan Chase & Co. (NYSE: JPM)
"We are thrilled to celebrate the success of DING! by offering our Customers a chance to share their creative ideas," said Kevin Krone, Vice President of Marketing, Sales, and Distribution. "We look forward to recognizing our loyal Customers by featuring them on DING!"
Southwest Airlines became the first airline to revolutionize the Customer relationship with the launch of DING!, the first-ever "direct link" to Customers' computer desktops. DING! delivers discounted fares to a variety of Southwest destinations. The application allows Customers access to fares that are lower than Southwest's already-discounted Internet specials. DING! checks for new offers frequently, and Customers are alerted with an audible DING! and an envelope on the DING! icon when new offers become available. To download DING! and gain access to hot, subscriber-only fares, go to: http://www.southwest.com/ding/what_is_ding.html?refId=2006050000000051
About JPMorgan Chase & Co.
JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $1.5 trillion and operations in more than 50 countries. The company has more than 154 million credit cards issued. Under the Chase and JPMorgan brands, the firm serves millions of consumers and businesses in the United States and many of the world's most prominent corporate, institutional and government clients. Information about the firm is available at http://www.jpmorganchase.com.
About InterContinental Hotels Group
InterContinental Hotels Group PLC (IHG) of the United Kingdom (LON: IHG, NYSE: IHG (ADRs)) is one of the world's largest hotel groups by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 3,900 hotels and more than 585,000 guest rooms in nearly 100 countries and territories around the world. IHG owns a portfolio of well recognized and respected hotel brands including InterContinental(R) Hotels & Resorts, Crowne Plaza(R) Hotels & Resorts, Holiday Inn(R) Hotels and Resorts, Holiday Inn Express(R), Staybridge Suites(R), Candlewood Suites(R) and Hotel Indigo(R), and also manages the world's largest hotel loyalty program, Priority Club(R) Rewards with over 37 million members worldwide.
The company pioneered the travel industry's first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The IHEI formed the foundations of the Tourism Partnership launched by the International Business Leaders Forum in 2004, of which IHG is still a member today. The environment and local communities remain at the heart of IHG's global corporate responsibility focus.
IHG offers information and online reservations for all its hotel brands at http://www.ihg.com and information for the Priority Club Rewards program at http://www.priorityclub.com.
About LQ Management LLC
LQ Management L.L.C. is one of the largest operators of limited-service hotels in the United States. Based in Dallas, Texas, the Company operates and provides franchise services to more than 600 hotels in 45 states and Canada under La Quinta Inn and La Quinta Inn & Suites brands. For reservations or more information about La Quinta, please visit http://www.lq.com.
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