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Autumn Arrives with the Crisp, Refreshing Taste of BACARDI Silver Pomegranate Mojito
Source: Anheuser-Busch
Sep 25, 2007 - 4:55:32 AM

New Flavored Alcohol Beverage from Anheuser-Busch Answers Adult Consumers’ Call

ST. LOUIS (Sept. 24, 2007) – Following the wildly successful launch of BACARDI Silver Mojito earlier this year, Anheuser-Busch introduces today BACARDI Silver Pomegranate Mojito – a pomegranate-flavored twist on the ever-popular Mojito cocktail.

Available in select restaurants and grocery stores nationwide, BACARDI Silver Pomegranate Mojito is a high-quality, premium-flavored alcohol beverage modeled after the original muddled cocktail – right down to its cloudy-white appearance – but with the added flavor of juicy pomegranates. It is the first nationally available, pomegranate Mojito-flavored premium malt beverage to hit the market.

“Contemporary adults, 21 years of age or older, love to experiment with their alcohol beverages, trying new flavor combinations and staying ahead of the trends, but they also seek convenience and portability,” said Cindy Trusler, brand manager, Anheuser-Busch, Inc. “We answered their call for a delicious alternative to the muddled Mojito cocktail with BACARDI Silver Mojito – which is now the top-selling new flavored alcohol beverage. BACARDI Silver Pomegranate Mojito is even more ahead of the curve – the flavor of pomegranates blended with the minty-lime taste of a Mojito cocktail, available in great packaging.”

BACARDI Silver Pomegranate Mojito is available in a clear, 12-ounce bottle with purple-and-green-hued label. It is also available in sleek 12-ounce slim cans as well as 24-ounce bottles.

Best enjoyed over ice in a tall glass, with a fresh mint garnish, or ice-cold and straight from the bottle, BACARDI Silver Pomegranate Mojito pairs well with foods such as Arroz con pollo (rice with chicken), Bunuelos (fritters), Picadillo, Ajiaco and Tamales.

“It’s the perfect companion to Mexican or Cuban cuisine,” said Jill Vaughn, brewmaster, Anheuser-Busch, Inc. “The crisp, refreshing taste of BACARDI Silver Pomegranate Mojito cuts through the spicy flavors of the food and prepares the mouth for more.”

Brewed at Anheuser-Busch’s Baldwinsville, N.Y., brewery, BACARDI Silver Pomegranate Mojito is available in five and four percent alcohol by volume (ABV) versions. It is produced under an alliance Anheuser-Busch formed with BACARDI USA in 2002 to develop, market, and distribute BACARDI Silver – the original clear malt beverage made with natural citrus flavors and a crisp, refreshing taste. The family also includes BACARDI Silver Mojito, BACARDI Silver 03, BACARDI Silver Raz, BACARDI Silver Watermelon, BACARDI Silver Strawberry and BACARDI Silver Peach.

Based in St. Louis, Anheuser‑Busch is the leading American brewer, holding a 48.4 percent share of U.S. beer sales.  The company brews the world’s largest-selling beers, Budweiser and Bud Light.  Anheuser‑Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country’s best-selling premium beer.  Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2007.  Anheuser‑Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans.  For more information, visit www.anheuser-busch.com.


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