New Flavored Alcohol Beverage from Anheuser-Busch Answers Adult Consumers’
Call
ST. LOUIS (Sept. 24, 2007) – Following the wildly successful launch
of BACARDI Silver Mojito earlier this year, Anheuser-Busch introduces today
BACARDI Silver Pomegranate Mojito – a pomegranate-flavored twist on the
ever-popular Mojito cocktail.
Available in select restaurants and grocery
stores nationwide, BACARDI Silver Pomegranate Mojito is a high-quality,
premium-flavored alcohol beverage modeled after the original muddled cocktail –
right down to its cloudy-white appearance – but with the added flavor of juicy
pomegranates. It is the first nationally available, pomegranate Mojito-flavored
premium malt beverage to hit the market.
“Contemporary adults, 21 years
of age or older, love to experiment with their alcohol beverages, trying new
flavor combinations and staying ahead of the trends, but they also seek
convenience and portability,” said Cindy Trusler, brand manager, Anheuser-Busch,
Inc. “We answered their call for a delicious alternative to the muddled Mojito
cocktail with BACARDI Silver Mojito – which is now the top-selling new flavored
alcohol beverage. BACARDI Silver Pomegranate Mojito is even more ahead of the
curve – the flavor of pomegranates blended with the minty-lime taste of a Mojito
cocktail, available in great packaging.”
BACARDI Silver Pomegranate
Mojito is available in a clear, 12-ounce bottle with purple-and-green-hued
label. It is also available in sleek 12-ounce slim cans as well as 24-ounce
bottles.
Best enjoyed over ice in a tall glass, with a fresh mint
garnish, or ice-cold and straight from the bottle, BACARDI Silver Pomegranate
Mojito pairs well with foods such as Arroz con pollo (rice with chicken),
Bunuelos (fritters), Picadillo, Ajiaco and Tamales.
“It’s the perfect
companion to Mexican or Cuban cuisine,” said Jill Vaughn, brewmaster,
Anheuser-Busch, Inc. “The crisp, refreshing taste of BACARDI Silver Pomegranate
Mojito cuts through the spicy flavors of the food and prepares the mouth for
more.”
Brewed at Anheuser-Busch’s Baldwinsville, N.Y., brewery, BACARDI
Silver Pomegranate Mojito is available in five and four percent alcohol by
volume (ABV) versions. It is produced under an alliance Anheuser-Busch formed
with BACARDI USA in 2002 to develop, market, and distribute BACARDI Silver – the
original clear malt beverage made with natural citrus flavors and a crisp,
refreshing taste. The family also includes BACARDI Silver Mojito, BACARDI Silver
03, BACARDI Silver Raz, BACARDI Silver Watermelon, BACARDI Silver Strawberry and
BACARDI Silver Peach.
Based in St. Louis, Anheuser‑Busch is the leading
American brewer, holding a 48.4 percent share of U.S. beer sales. The company
brews the world’s largest-selling beers, Budweiser and Bud Light.
Anheuser‑Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading
brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer
brand is the country’s best-selling premium beer. Anheuser-Busch ranked No. 1
among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global
Companies lists in 2007. Anheuser‑Busch is one of the largest theme park
operators in the United States, is a major manufacturer of aluminum cans and one
of the world’s largest recyclers of aluminum cans. For more information, visit
www.anheuser-busch.com.