On Monday, March 17, fifth generation legendary Irish brewer George Killian Lett will toast adult Americans in honor of St. Patrick's Day from Enniscorthy, Ireland, the birthplace of the George Killian's legend. St. Patrick's Day began in Ireland in the fifth century as a religious holiday to honor St. Patrick, but these days it's a holiday celebrated everywhere, especially in the U.S. Airing on ESPN at 8:08 p.m. EST, the toast will give American beer drinkers the opportunity to add some Irish authenticity to their St. Patrick's Day experience.

"It gives everyone in Enniscorthy great pride to see our city's name on every bottle of George Killian's Irish Red," said George Killian Lett. "My toast on St. Patrick's Day is my opportunity to say thank you for keeping the spirit of our family's recipe alive."

In addition to toasting America, George will also share his favorite tips for raising a pint which include:

-- Master the perfect pour every time. To achieve optimal head, tilt the glass at a 75 degree angle and pour the beer slowly

-- Appreciate the color. Before taking a first sip, hold the beer up to the light to enjoy the color. George Killian's Irish Red has a rich, all-natural ruby color that comes from its slow-roasted caramelized malts

-- Breathe in the aroma. As with wine, beer has taste notes that can be detected by inhaling its scent. George Killian's is brewed with slow-roasted caramelized malts, which gives the beer its natural red color, and can be appreciated before even taking a sip

-- Savor the first sip. In order to truly taste the full-bodied, yet smooth flavors of the slow-roasted caramelized malts, first enjoy a small sip. Be sure to hold it in the mouth and swish it around before swallowing

-- Enjoy in good company. In Ireland the pub is at the heart of every community. Good people, good music and good conversation make a perfect pint taste even better. A requisite Irish spirit and a love of quality beer doesn't hurt either

Based on the same family recipe from 1864, George Killian's Irish Red appeals to beer drinkers looking to break out of their ordinary routine. George Killian's is still brewed by singing maltsters using special slow-roasted caramelized malts, that naturally deliver the beer's unique red color and smooth bold taste. The George Killian's Irish Red maltsters sing to the malt before it goes into the kiln to encourage the barley as it's a living organism and the singing brings out its goodness.

For more information on George Killian or George Killian's Irish Red, please visit www.GeorgeKillians.com.

About Coors Brewing Company

Coors Brewing Company is a subsidiary of Molson Coors Brewing Company, (NYSE:TAP)(TSX:TAP). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, George Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima. For more information on Coors, visit the company's Web site, www.coors.com.