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The Fall of PR and the Rise of Advertising
Author gives away 10,000 copies of his new book for free - The Fall of PR and the Rise of Advertising... WBusiness Books: What $36 Billion Teaches Us About Marketing Ten years ago tomorrow on May 7, 1998, Mercedes-Benz bought Chrysler for $36 billion (U.S.) and formed DaimlerChrysler in the largest industrial merger in history. The national average for gasoline was $1.20 a gallon. Human Sigma: Bringing Excellence to Managing People A new book from Gallup Press shows what happens when your company interacts with your customers New Book Revives "The Lost Art of the Handshake" In today’s world of virtual offices, online meetings, email marketing and Internet selling, business people may be losing their ability to reach out and touch someone – literally. In a new book, Top Dog Sales Secrets, Michael Dalton Johnson shows readers how to master the fine art of the handshake. The Conference Board Issues Corporate Governance Handbook 2007 To Provide Practical Guidance To Directors The new Corporate Governance Handbook 2007: Legal Standards and Board Practices is an up-to-date compendium organized by the variety of functions in the director's job description, including... What Do You Get When You Produce a Hit Track on a Record That Goes on to Sell Nine Million Copies? As One Young Detroit Producer Found Out, Not Always as Much as You Think... Small business or big, this award-winning book reveals most effective sales technique ever! The Art of the Business Lunch ~ Building Relationships Between 12 and 2 Going the Extra Mile at Work Why so few people do it, and how good leaders earn the benefit of that effort Your Gut Is Still Not Smarter than Your Head New Study Finds More than Half of Advertising Expenses Are a Waste Research-Based Marketing Experts Offer Solutions The Art of the Interview Radio Host Martin Perlich Reveals Trade Secrets in 'The Art of the Interview,' Newly Published by Silman-James Press Danziger's New Book, Shopping, Is Filled with Creative Ideas to Boost Retailers' Sales Retailers are challenged in today's hyper-comeptitive shoppers' market -- Danziger's new book was written to help 'The Handbook of Small Business Organization and Management' A No-Nonsense Guide for Small Business Ownership The Power of Business en Español In brief, anyone who wants to do business in the United States needs to know how to reach this increasingly important segment of the population. And, that’s exactly what José Cancela does in THE POWER OF BUSINESS EN ESPAÑOL Today's Most Successful Companies Create Meaning for Stakeholders, Says New Book by Leading Experts in Corporate Psychology Resulting Commitment of Employees Seen to Drive Better Business Results Motivation Biz Insanity: Is Any Speaker Worth $50,000 an Hour? At the start of ``Yes You Can! Behind the Hype and Hustle of the Motivation Biz,'' Jonathan Black, the author, arrives at the National Speakers Association in Phoenix ``with an attitude: that speaking is a scam, that companies are wasting tons of money pretending one person on a podium can make a difference. Nobody can change after sitting in a chair for an hour and listening to a speech.'' Visit Bloomberg Website Grossed Out by Big Box Stores? `Shopportunity!' Counsels Revolt When I bought a Dell laptop last year that overheated every time I hit the on button, I suffered through the same customer-service nightmare that Kate Newlin describes in her highly readable ``Shopportunity! How to Be a Retail Revolutionary.'' Visit Bloomberg Website Top Myths, Fables and Bad Advice in 2006's Best-Selling Business Books 2006 saw an avalanche of best- selling business books, most of which promised to teach people how to become wealthy quickly and easily. Many of these books offered misleading, contradictory or just plain bad advice... Do You Know the Meaning of Gastroporn, Adultescence or Brand Sluts? You Will Soon JWT Announces 10 Now Phrases That Will Shape Our Lives in 2007, As Identified in Next Now, the Latest Book by Leading Trendspotter Marian Salzman Improve Small Business Decisions by Utilizing Big Business Principles In today's complicated and global economy, simplicity and perspective are often overlooked. To thrive, the small businessperson must have appropriate strategies and the ability to make... New Manual Identifies the Six Audiences With the Greatest Influence on an Organization's Success IABC's Vital Connections Helps PR Professionals Connect With Key Stakeholders
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