Dell Thinks Pink!
Source: Dell Inc.
Apr 29, 2008 - 7:50:35 AM
Just in time for Spring, Dell XPSTM M1530 and M1330 laptops are now available in pink! The performance-driven laptop line has now softened its image and sharpened its fashion sense with the addition of the bright and stylish color pink.
Since their unveiling last year, the XPS M1330 and M1530 have been very popular, receiving accolades from customers, industry influencers, and reviewers for their innovation in design and style. In fact, the XPS M1330 received 37 industry awards last year.
“It was an easy decision for us to add pink as an option to the XPS M1330, and M1530 since pink is the second most popular color for our Inspiron laptops” said Michael Tatelman, vice president of Dell’s global consumer business. “While customers appreciate the sleek, no-nonsense XPS look, they also wanted a wider variety in color options. We think they are going to love it.”
Identified by Pantone as one of the Top 10 Fashion Colors for Spring 2008, pink is one of the new shades for the season. It was all over the 2008 Fashion Week runway shows and is expected to be a shade that women and celebrities will be draping themselves in all year.
“Pinks are as popular with technology products as they are with clothing this spring,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Now-a-days, consumers are using and carrying colorful laptops and technology products as a way to express themselves.”
Dell has been a leader in personalization through colors, materials, and finishes and there is growing recognition that laptops and gadgets are a perfect way to express yourself with fun colors. In addition to Flamingo Pink, the XPS M1330 and M1530 laptops are also available in Midnight Blue, Tuxedo Black, and PRODUCT (RED)TM . Dell also offers eight color choices and four patterns on the Inspiron laptop line.
The XPS M1330 and M1530 feature sleek award-winning designs with many multimedia features including: Dell MediaDirectTM technology, which provides one button instant access to media files, even if the system is powered off or in hibernate; high-definition displays; Windows Media Center; optional travel remote control (IR) that slips into the ExpressCard slot, and optional Creative noise-isolation earphones for a great movie watching experience. Both laptops are the perfect blend of performance and portability.
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500.
