EUROPEANS ARE EATING OUT AND SPENDING MORE;
ALSO GOING GREENER
THREE OUT OF FOUR DINERS PREFER A SMOKING BAN
NEW YORK, N.Y. November 7, 2007 — Zagat Survey today released its
2008
Europe's Top Restaurants guide. This updated guide covers 1,568 of the
continent's best eateries including 180 important additions in 27 cities from
Amsterdam to Zurich. A total of 14,828 savvy local diners shared their
experiences in producing the guide. In positive signs for the industry,
surveyors reported dining and spending more than last year.
Italo Amore: When asked about their favorite
cuisine, 34% of surveyors cited Italian food, followed by French (24%) and
Mediterranean (15%). However, an increasing number of other ethnic cooking
styles are sprouting up in high-end European restaurants. There are 101
different cuisines featured in this guide, from Bavarian to Basque and Turkish
to Tuscan.
Going Greener: Whatever the ethnic accent or
cuisine, surveyors are adamant about seeing healthier food come out of the
kitchen. In fact, 65% are in favor of banning trans fats from restaurants. And
with environmentally conscious consideration, 59% say they are willing to pay
more for sustainably raised produce, and another 58% favor having heart healthy
items on restaurant menus.
No If's, And's or Butt's: Hopping on the
healthy bandwagon, a full 73% of surveyors support a complete smoking ban in
restaurants. Already European governments in Ireland, France, Italy, the
Netherlands, Spain, Sweden and, most recently, the U.K. have adopted no-smoking
legislation.
Service With a Smile: In nearly every city that
Zagat surveys, service is the #1 complaint about dining out. When asked what
country has the friendliest service, Italy wins with 40% of the vote, followed
by Spain (16%), Ireland (11%), Great Britain (9%) and the Netherlands (6%);
France and Germany scored lowest with only 4% each.
Go Mobile: With the inception of
ZAGAT.mobi, Zagat's first-ever mobile website, consumers can
get reliable information about where to eat, drink, stay and play across the US
and Europe – and connect to any restaurant with a single click. "Our goal is to
provide consumers with information to help them make the best decisions wherever
and whenever they need it," said Tim Zagat, CEO and Co-founder of Zagat Survey
"To dine across Europe is one of life's great pleasures, and with the help of
zagat.mobi, these cities can be conveniently navigated."
The 2008 Europe's Top Restaurants guide ($15.95) was edited by
Catherine Bigwood and is available at major bookstores and retail outlets,
through ZAGAT.com or by calling 888-371-5440.
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About Zagat Survey,
LLC
Known as the "wildly popular" "burgundy bible", Zagat Survey is
the world's most trusted source for information about where to eat, drink, stay
and play. With more than 300,000 surveyors, Zagat Survey rates and reviews
restaurants, hotels, nightlife, movies, music, golf, shopping and a range of
other entertainment categories and is lauded as the "most up-to-date",
"comprehensive" and "reliable" guide ever published. Zagat content is available
to consumers wherever and whenever they need it: in book format, on ZAGAT.com,
via the downloadable ZAGAT TO GO for smartphones and on the mobile web with
ZAGAT.mobi. For more information, visit
ZAGAT.com