The Cheesecake Factory Incorporated  today announced the opening of its 13^th Grand Lux Cafe at The Shoppes at the Palazzo located in The Palazzo Resort-Hotel-Casino in Las Vegas, Nevada. The retail bakery portion of the restaurant opened on December 30, 2007 in conjunction with the opening of The Palazzo casino. The full restaurant is expected to open on January 5, 2008 in conjunction with the planned opening of The Palazzo hotel tower. The restaurant contains approximately 17,300 square feet and 400 seats.

“This opening marks our 21^st new restaurant opened in fiscal 2007, in-line with our targeted development goal for the year,” said David Overton, Chairman and CEO.

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept and continues to define it today with the two highest productivity concepts in the industry. The Company operates 139 restaurants throughout the U.S. under The Cheesecake Factory® name with an extensive menu of more than 200 items and average annual unit sales of approximately $10.6 million. Grand Lux Cafe®, the Company’s second concept, has 13 units in operation across the U.S. offering a broad menu of more than 150 items and average annual unit sales of approximately $12.6 million. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 50 varieties of quality cheesecakes and other baked products. Additionally, the Company operates one self-service, limited menu express foodservice operation and licenses two bakery cafe outlets to another foodservice operator. For more information, please visit thecheesecakefactory.com.