Dunkin' Donuts Named Number One in Brand Keys Customer Loyalty
Survey
CANTON, MA (February 25, 2008) -- On Tuesday, February 26, Dunkin'
Donuts wants to ensure that no coffee lover is denied a delicious espresso-based
beverage. The world's largest coffee and baked goods chain will offer all
customers a small latte, cappuccino or espresso drink of their choice, hot or
iced, for the special price of 99 cents. The promotion will be available in
participating Dunkin' Donuts' shops across the country from 1 PM to 10 PM.
This special offer follows last week's announcement that, for the second year
in a row, Dunkin' Donuts ranked number one in customer loyalty in the coffee
category by the Brand Keys Customer Loyalty Engagement Index. Brand Keys, Inc.,
a research consultancy considered the world leader in customer loyalty and
engagement metrics, conducted the national survey. According to the survey,
Dunkin' Donuts was the leading brand for consistently meeting or exceeding
consumer expectations.
"Long before we launched the espresso revolution in 2003 and made it possible
for customers to enjoy authentic lattes without long waits, high prices and
confusing sizes, the hard-working people who keep this country running
recognized Dunkin' Donuts as the place to enjoy high-quality coffee and baked
goods any time of day at an affordable price," said Will Kussell, President and
Chief Brand Officer of Dunkin' Donuts Worldwide. "We are honored to be
acknowledged for our long-time superior customer experience and satisfaction,
and we hope our loyal customers and coffee lovers nationwide will help us
celebrate on February 26 with a 99-cent latte."
For millions of people, enjoying a cup of Dunkin' Donuts coffee is a daily
ritual. Dunkin' Donuts has set the standard for offering a superior grade of
coffee, and the company sells more than one billion cups of hot and iced coffee
every year. In 2007, AOL.com readers cited Dunkin' Donuts as the "Best Overall"
coffee.
In addition to its wide variety of beverages and baked goods, Dunkin' Donuts
recently launched an all-day Oven-Toasted menu, featuring exciting new menu
items, including flatbread sandwiches, personal pizzas and hash browns. The menu
items are now available in 3,500 shops throughout the country, including
participating Dunkin' Donuts locations in New England, New York and Florida, and
will be available nationwide by spring. Dunkin' Donuts shops have received an
entirely new cooking platform, using patented technologies, to deliver the
"Oven-Toasted" result and enhance the taste and quality of both new and existing
menu items.
Dunkin' Donuts is currently in the midst of aggressive expansion, moving into
new U.S. markets while opening new stores in its current cities. Within the past
year, the company has launched plans or entered into agreements for significant
expansion in Las Vegas, Indianapolis, Phoenix, Dallas, Austin and Houston, among
other locations. Dunkin' Donuts is also increasing its presence in international
markets, including the company's recent announcement to expand into mainland
China.
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