Historic Event Celebrates Company’s Commitment to its
Coffee, its Partners and its Customers
In one of its most significant efforts to transform the company and reignite
its connection with customers, today Starbucks is conducting an unprecedented
in-store education and training event for more than 135,000 partners (employees)
in U.S. company-operated stores. As part of this major customer-focused
initiative, Starbucks is also introducing a promise to exceed customers’
expectations by delivering the perfect drink every time.
“The very heart of the Starbucks Experience is the connection our baristas
have with our customers through a shared passion of exceptional coffee,” said
Howard Schultz, chairman, president and ceo. “Tonight is about celebrating who
we are and reenergizing our focus on and commitment to those things that have
made us the world’s leading roaster and retailer of specialty coffee. We are
incredibly proud of what we have built, but as tonight clearly demonstrates, we
are reaffirming our coffee leadership, and neither we nor our customers will
settle for the status quo.”
When customers arrive at their Starbucks store tomorrow morning, they will be
greeted with the following promise:
Your drink should be perfect, every time.
If not, let us know and we’ll
make it right.
At the end of the night, all of Starbucks U.S. partners will pledge their
commitment to upholding the uncompromising standards and quality that have made
Starbucks the world’s coffee leader. The promise will be prominently posted in
every U.S. company-operated store, and baristas will demonstrate a personal
commitment to their customers by signing the promise upon completion of
tonight’s training.
“We have always been at our best when we have been courageous and pushed for
innovation and excellence,” said Schultz. “The last several weeks have shown
how serious we are about elevating the Starbucks Experience for our customers,
and this is just the beginning.”
While tonight’s training is focused on U.S. company-operated stores,
Starbucks partners in 43 countries outside the U.S. will undergo the training
over the course of the coming month. Licensed locations in the U.S. have also
committed to taking part in the training over the course of March.
About Starbucks
Since 1971,
Starbucks Coffee Company has been committed to ethically sourcing and roasting
the highest quality arabica coffee in the world. Today, with nearly 16,000
stores and more than 170,000 partners (employees) in 44 countries, Starbucks is
the premiere roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we bring the
unique Starbucks Experience to life for every customer through every cup. To
share in the experience, please visit us in our stores or online at www.starbucks.com
