Starbucks Coffee Company (NASDAQ: SBUX) invites chocolate, coffee and tea
enthusiasts to discover Starbucks® Chocolate – a new portfolio of artisan-style
chocolate inspired by Starbucks® coffee, Tazo® tea and other authentic
coffeehouse flavors. Debuting nationwide this month, consumers can experience
and savor the Starbucks flavors they love, transformed into delicious
chocolate.
Drawing upon the premium chocolate expertise of Artisan Confections Company,
a wholly owned subsidiary of The Hershey Company, master chocolatiers have
created a portfolio of chocolate that showcases the artistry of the bean-to-bar
chocolate-making process and flavor experience of Starbucks. The chocolates are
crafted with high-quality, flavorful cacao from around the world and then
thoughtfully blended with premium natural ingredients, authentic Starbucks®
coffee, Tazo tea and other authentic coffeehouse flavors. The result is an
inspired collection of chocolates with artistic shapes, flavors and aromas that
are uniquely Starbucks. The collection includes: signature dark, mocha and milk
chocolate bars and tasting squares; Tazo® Chai, Passion and Citron tea-infused
chocolate tasting squares; Caffè Mocha, Chai, Espresso, Caramel Macchiato and
Madagascar Vanilla Bean Truffles; and Milk Chocolate Covered Caffè Verona®
Coffee Beans.
“Chocolate has always been a special part of the coffeehouse experience,”
said Wendy Piñero, vice president, consumer products, Starbucks Coffee Company.
“We are excited to extend the Starbucks Experience into the world of premium
chocolates with the same passion and care as we do our specialty coffees.”
Now available nationwide, Starbucks Chocolate retails for $2.99 and up and
will be sold at grocery, mass retailers, club and drugstores. The Starbucks
Chocolate portfolio will not be available in Starbucks stores at this time.
Together, Starbucks Coffee Company and The Hershey Company are working to
make a positive difference in the world’s cacao-growing regions. As part of this
commitment and shared values, The Hershey Company has begun to pilot and
implement Cocoa Practices, in addition to the company’s current responsible
sourcing initiatives. Cocoa Practices is Starbucks sustainable cocoa purchasing
guidelines for Starbucks branded products, including Starbucks Chocolate. The
effort encourages best practices in cocoa production among farmers, processors
and exporters. The two companies are evaluating, identifying and supporting
producers of quality, sustainably grown cacao. For more information, visit www.starbucks.com/cocoa.
About
Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest quality arabica coffee in the world. Today, with nearly
16,000 stores and more than 170,000 partners (employees) in 44 countries,
Starbucks is the premier roaster and retailer of specialty coffee in the world.
Through our unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer through every
cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.
About The Hershey
Company
The Hershey Company (NYSE: HSY) is the largest North American manufacturer of
quality chocolate and sugar confectionery products, with revenues of nearly $5
billion and more than 13,000 employees worldwide. Artisan Confections Company, a
wholly owned subsidiary of The Hershey Company, markets such premium chocolate
offerings as Scharffen Berger, known for its high-cacao dark chocolate products,
Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts, and
Dagoba, known for its high-quality natural and organic chocolate bars.