Three Special, Limited Quantity Coffees Debut Where Fine Groceries are Sold, Highlighting Some of the Best of the World’s Coffee Growing Regions
With growing demand for specialty coffee, coffee lovers everywhere continue
to seek the freshest and highest-quality flavors they can find. Now coffee
enthusiasts can indulge in some of the best coffees the world has to offer with
Starbucks® Limited Reserve, offered by Starbucks Coffee Company (NASDAQ: SBUX)
and available where fine groceries are sold. These exclusive selections --
Mexico el Retiro, Tanzania Estate and Sumatra Lintong -- are made up of elegant
and limited-time-only coffees from the Latin America, Africa/Arabia, and
Asia/Pacific coffee growing regions.
As Starbucks coffee buyers travel the world, they often come across truly
exceptional coffees that sometimes are too scarce to make widely available. The
Starbucks® Limited Reserve line provides the chance to offer these exquisite and
uncommon coffees from the world’s best growing regions. Every few months, the
company will put forward the next Starbucks® Limited Reserve line offerings as a
way of continually celebrating the unusual characteristics and seasonal
attributes that these coffees offer.
"These Limited Reserve coffees represent not only the noticeable taste
differences from each coffee growing region but also true quality beans from the
finest estates and farms, generating exceptional specialty coffee,” said Anthony
Carroll, manager, Starbucks Green Coffee Quality. “For example, since 2004, we
have purchased every single bean that we were able to from the El Retiro
estate. The coffee is that good. Now with the introduction of the exclusive
Limited Reserve line, we have been able to package El Retiro as a single estate
offering. The elegant, clean taste really demands that this coffee be enjoyed on
its own.”
The Limited Reserve coffees were chosen for the quality of the bean at the
time of harvest as well as for their seasonal taste appeal after roasting.
Scrumptiously rich and aromatic, Starbucks drew on deep knowledge and local
expertise in coffee selection to source the perfect coffees to enjoy this time
of year.
The three new Limited Reserve coffees for Winter/Spring are:
Tanzania
Estate (Africa/Arabia). This coffee, from farms in both the north and south of
Tanzania, has a medium acidity and dark spice notes. The coffee is a tremendous
example of the hard work and dedication of the growers in Tanzania to isolate
these flavors, which are often found in Rwandan coffees. The Africa/Arabia
region produces a range of exotic flavors with a degree of variety far greater
than even the vast geography it spans. Tanzania Estate is accented with notes of
currant and mild citrus and is a perfect complement to an afternoon spent
reading the Sunday paper while enjoying fresh-from-the-oven nutmeg, currant, and
raisin cookies – or Starbucks Chef Sue McCown’s Pear Upside Down Gingerbread
Cake.*
Sumatra Lintong (Asia/Pacific). Named for a town in southern Lake Toba, a
volcanic crater lake on the island of Sumatra, this coffee from Indonesia has a
mild acidity, a round syrupy body, fine spice quality and a distinctive herbal
complexity. Sumatra Lintong pairs beautifully with sweet, aromatic cooking
herbs like basil, oregano and herbs de Provence. Try a cup of Sumatra Lintong
coffee after a warm winter meal of velvety-smooth corn and green pepper soup and
herb roasted vegetables or with Starbucks Chef Adam Steinberg’s Yukon Gold
Potato Pancakes.*
Mexico el Retiro (Latin America). Grown in the Chiapas state of Mexico,
bordered by the El Triunfo biosphere reserve, the El Retiro estate is at a
crossroads of biodiversity. This coffee, which comes from the Bourbon varietals
of coffee trees known for their exquisite flavor, boasts a bright acidity, soft
round body, and a subtle floral and nutty finish. Mexico el Retiro is a great
accompaniment to hazelnut toffee crunch, nutmeg cookies, and sweet cornbread –
or Chef Mark Graham’s Cherry Clafoutis.*
Each 10 oz. bag sells for approximately $9.99 each and can be found in the
U.S. where fine groceries are sold.
*Recipes available upon request.
About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has
been committed to ethically sourcing and roasting the highest quality arabica
coffee in the world. Today, with nearly 16,000 stores and more than 170,000
partners (employees) in 44 countries, Starbucks is the premiere roaster and
retailer of specialty coffee in the world. Through our unwavering commitment to
excellence and our guiding principles, we bring the unique Starbucks Experience
to life for every customer through every cup. To share in the experience, please
visit us in our stores or online at www.starbucks.com.