April 16, 2008--California Pizza Kitchen, Inc. (CPK) (NASDAQ: CPKI), home of the
Original BBQ Chicken Pizza and other innovative hearth-baked pizzas,
made-to-order pastas, creative salads, appetizers, soups, sandwiches and
desserts, unveiled today their national Thank You Card Program. Starting today
and running through May 16, CPK will give out almost 2 million thank you cards
to customers dining at their full service restaurants across the nation. Each
party will receive an envelope with their check which contains a guaranteed
prize, ranging from 10% off a meal to $25,000.
Delivered in a sealed envelope and to be opened ONLY by a CPK manager upon
the guests' return, every company-owned CPK full-service restaurant expects to
have hundreds of winners.
Prizes include:
-- Dinner for parties of two to six
-- Free CPK
frozen pizza for a year
-- $1,000
-- $2,500
--
$5,000
-- 10% - 50% off your check on your return visit to CPK
--
Trip for two, 4 nights at a 5-star hotel and first class airfare anywhere
Northwest Airlines flies (valid in continental U.S., Hawaii and the
Caribbean)
-- $25,000!
"We have a very strong repeat and regular customer base, among the most loyal
guests within the restaurant industry," said Rick Rosenfield and Larry Flax,
co-founders and co-CEOs of California Pizza Kitchen. "The Thank You Card Program
is our way of saying thank you to our loyal guests, and it's a lot of fun for
our customers and staff alike."
For complete program details and official rules, please visit our website at
www.cpk.com.
About CPK
California Pizza Kitchen, Inc., founded in 1985, is a leading casual dining
chain. Of the chain's 234 restaurants, 198 are company-owned and 36 operate
under franchise or license agreements. There are currently 19 restaurants
located internationally in China, Japan, Philippines, Malaysia, Singapore,
Mexico, South Korea and Indonesia. There are 25 CPK ASAP locations, 9 of which
are company-owned and 16 are franchised. Also included in the company's
portfolio of concepts is LA Food Show Grill & Bar, which has one location in
Manhattan Beach, California and a second location currently under construction
in Beverly Hills, California. The company's full-service restaurants feature an
imaginative line of hearth-baked pizzas, including the original BBQ Chicken
Pizza, and a broad selection of distinctive pastas, salads, soups, appetizers
and sandwiches. The company also has a licensing arrangement with Kraft Pizza
Company, which manufactures and distributes a line of California Pizza Kitchen
premium frozen pizzas. Children who dine at California Pizza Kitchen choose from
an extensive menu, recently named "The Best Kids Menu in America" by Restaurant
Hospitality Magazine. For more details, visit www.cpk.com.