With more time-strapped Americans eating on the go, quick-serve snacks have
become increasingly popular. In response to this growing trend, Jack in the Box®
restaurants today debut Pita Snacks – a new product platform of snack-sized,
wrap-style sandwiches – in several of its markets, primarily in the west. The
quick-serve chain plans to complete its systemwide roll out of the new
sandwiches by the end of September.
Jack's new Pita Snacks feature a choice of grilled or crispy chicken strips,
strips of marinated sirloin steak, or a fish fillet, shredded cheddar cheese,
shredded lettuce and a smoky chipotle sauce wrapped in a pita made with whole
grain.
"Due to busy schedules, many consumers are eating at non-traditional meal
times," said Teka O'Rourke, director of menu marketing and promotions for Jack
in the Box Inc. "As a result, snacks have really grown in popularity. Our Pita
Snacks are ideal for in between meal grazing or as an addition to a larger
meal."
The Pita Snacks are available for the suggested price, excluding tax, of
$1.99 at all participating Jack in the Box restaurants. Price may vary.
Jack in the Box Inc. (NYSE: JBX), based in San Diego, is a restaurant company
that operates and franchises Jack in the Box® restaurants, one of the nation’s
largest hamburger chains, with more than 2,100 restaurants in 18 states.
Additionally, through a wholly owned subsidiary the company operates and
franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than
400 restaurants in 40 states.
