Miracle Mile Shops at Planet Hollywood Resort & Casino welcomes fashion forward men’s and women’s apparel retailer Vegas Royalty, innovative jewelry specialist Tous and off-priced fine jeweler ULTRA Diamonds.

Coming to Miracle Mile Shops June 2008, Vegas Royalty is a perfect addition to the shopping mecca’s new contemporary and modern vibe. Rolling out the red carpet with Hollywood flair, Vegas Royalty’s trendy apparel will include an assortment of high-fashion hats, shirts, belts, accessories and shoes.

Tous comes to Miracle Mile Shops July 2008. Creating pieces that are practical, trendy and easy to wear, Tous’ Miracle Mile Shops location will feature fine jewelry, watches and accessories. Offering a variety of styles and products, Tous’ popularity has spread throughout the world with its fresh, informal and innovative designs.

An established national retailer of off-priced fine jewelry, ULTRA Diamonds will open its flagship location inside Miracle Mile Shops in September 2008. ULTRA Diamonds travels the globe to find fine jewelry at the lowest possible prices. Operating 150 locations in 33 states, ULTRA Diamonds believes in making luxury affordable for all budgets and styles.

Miracle Mile Shops is open 10 a.m. - 11 p.m. Sunday – Thursday and 10 a.m. – midnight Friday – Saturday. For more information, please call (888) 800-8284 or visit www.miraclemileshopslv.com.

Miracle Mile Shops, owned by David Edelstein and Aby Rosen, in conjunction with leasing and marketing consultant Robert K. Futterman & Associates LLC, is the 1.2–mile retail/entertainment complex at the heart of Las Vegas Boulevard. Due to ongoing renovations, Miracle Mile Shops now boasts many streamlined and modernized storefronts, people movers, a backlit sidewalk water feature, state-of-the-art LED video screens, crystal chandeliers and contemporary, color-coded kiosks. The center benefits from its excellent street access and serves the 38 million tourists who visit Las Vegas each year. Miracle Mile Shops features 15 restaurants, live entertainment and 170 specialty stores including retail brands such as Urban Outfitters, Ben Sherman, Quiksilver, bebe, Sephora, French Connection, Betsey Johnson, Frederick’s of Hollywood, H&M and True Religion Brand Jeans. For more information, visit www.miraclemileshopslv.com.