Streamlining distribution saves fuel, reduces prices and helps the environment

EL SEGUNDO, CA – Fresh & Easy Neighborhood Market and its suppliers have streamlined their distribution models to reduce direct store deliveries, which saves money on fuel, allowing the company to pass these savings on to customers. This innovative, yet simple, distribution model also helps the environment by reducing the amount of CO2 emissions, fuel consumption, as well as neighborhood traffic congestion and noise that multiple deliveries create.

A traditional grocery store receives many deliveries a day, including fresh and frozen food, produce and direct store deliveries from numerous suppliers. To eliminate extra and unnecessary delivery trips, Fresh & Easy has created a new way of stocking stores with these same products with fewer deliveries by asking the company’s suppliers to deliver directly to the company’s centralized distribution center.

“By keeping our distribution model simple Fresh & Easy is able to save fuel and offer honest, everyday low prices on all our products,” said CEO Tim Mason. “Reducing fuel consumption is also consistent with our commitment to be a good steward of the environment.”

To further conserve fuel, Fresh & Easy has employed state-of-the-art technology in its shipping fleet. Fresh & Easy trailers feature a hybrid refrigeration vector unit which minimizes the amount of diesel used to safely cool and transport store products. The trailers also include automatic refrigeration shut-off when optimum temperature is reached inside the cooling chamber as well as a complete engine shut-off once parked at the stores. Electrical stand-by technology also minimizes the impact on the environment by using no diesel fuel to run refrigeration units on the trailers while parked at the distribution center.

About Fresh & Easy Neighborhood Market

At roughly 10,000 square feet, Fresh & Easy markets are smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to fresh, prepared meals and produce, Fresh & Easy offers everyone’s favorite national brand products and household items, all at everyday low prices.

Each store employs approximately 20 to 30 people. Fresh & Easy provides the opportunity for all employees to work a minimum of 20 hours per week, which ensures they are eligible for comprehensive and affordable health care. Entry-level positions start at $10 an hour in California, with similarly competitive salaries in other states, and offer a quarterly bonus of up to 10%.

More information regarding Fresh & Easy Neighborhood Market can be found at www.freshandeasy.com