Guitar Center & Motley Crue to Offer One Up-and-Coming Band The
Ultimate Career-Altering Opportunity - The Chance To Open for One of The World's
Greatest Rock Bands
WESTLAKE VILLAGE, Calif., July 31 /PRNewswire/ -- Continuing its commitment
to the support of aspiring artists, Guitar Center and Motley Crue announced
today the launch of "Guitar Center On-Stage" -- Your Chance To Make Rock
History. "Guitar Center On-Stage" and the world's most notorious rock band will
provide one up-and-coming band the ultimate, career-altering opportunity -- the
chance to open on tour for rock icons, Motley Crue. Starting today, through
September 21 2008, bands across the United States are invited to submit their
music at www.makerockhistory.com for a chance to win a prize package that
includes an opening slot on Motley Cure's 2009 U.S. tour (dates to be announced
at a later date), $25,000 cash, $20,000 in exclusive new gear from Gibson
Guitar, management from Tenth St. Entertainment, and a recording deal from
Eleven Seven Music, Motley's management and record label.
Guitar Center has engaged FameCast to power the submission site for "Guitar
Center On-Stage," using FameCast's proprietary contest management platform to
collect and present each band's submissions and rank them using a variety of
metrics such as online fan voting and community engagement. A judging panel
including Tenth St. Entertainment and Eleven Seven Records will then review the
top bands, selecting 30 bands to advance to regional evaluation events held in
mid-October at Guitar Center locations in New York, Los Angeles and Chicago.
After narrowing the list to the top six bands at the regional events, Guitar
Center will host a final round of evaluation on November 12, 2008 at Guitar
Center Hollywood, where each of the six bands will perform live for members of
Motley Crue. One band will be notified via a personal phone call from a member
of Motley Crue that they have been chosen as the winner and that the grand
prize, which will include going on tour with Motley Crue, is theirs.
Also on hand at the press announcement at Guitar Center on Sunset Blvd in
Hollywood was Chris Taylor Brown, lead vocalist from Trapt who are currently
touring on Crue Fest. "It is an incredible opportunity to be on the road with
one of rock's greatest bands. Trapt has sold more than two million albums, we
have four hit singles, a new album out on Tuesday (August 5th) and it's still an
honor as well as an enormous boost to our audience to be on the bill with Motley
Crue." Guitar Center spends millions every year behind programs that help our
customers realize their musical dreams.
"'Guitar Center On-Stage' is our most audacious and ambitious program yet. We
are offering nothing short of a chance for greatness. A way to step out of the
shadows of obscurity and into the light of legends," said Norman Hajjar, EVP and
Chief Marketing Officer for Guitar Center.
Allen Kovac, CEO and Founder of Tenth Street Entertainment and Eleven Seven
Music said, "Tenth Street Entertainment has historically achieved success with
unique and robust strategic marketing initiatives for its clients. In just 24
short months, Eleven Seven Music has become the #1 Independent Active Rock
record company with five percent of the market share at rock radio. Aligned with
the advertising, brand recognition and credibility Guitar Center is providing,
Tenth Street and Eleven Seven are excited to give an up-and-coming rock band the
best possible support to jump start a long and successful career in the music
and entertainment businesses."
Motley Crue's Mick Mars notes, "Our partnership with Guitar Center gives us
the opportunity to help an up-and-coming band by giving them every element
needed to succeed. Like Ozzy did for us when he took an unknown band called
Motley Crue on the road, we too are looking for the next generation's great rock
band."
Press Conference Master of Ceremonies Jim Richards, Program Director of San
Diego's 101 KGB FM says, "Motley Crue has remained one of the most relevant
bands of their era. Their single "Saints Of Los Angeles" is currently Top 10 at
Active Rock and Top 5 at Mainstream Rock and played alongside bands like
Disturbed, Linking Park and Avenged Sevenfold. None of their contemporaries have
experienced this kind of staying power. This program is a dream come true for
any young musician."
"Gibson Guitar has always supported bands on every level and as a music
innovator we work hard to support emerging bands by giving them opportunities
for success through our many resources," said Henry Juszkiewicz, Chairman and
CEO of Gibson Guitar. "This program will launch the next Motley Crue and we are
proud to partner with our friends at Guitar Center for such an exciting
promotion."
For additional details, rules, and regulations and to enter for your chance
to make rock history please visit: www.MakeRockHistory.com.
About Guitar Center
Guitar Center is the world's largest retailer of guitars, amplifiers,
percussion instruments, keyboards, and pro-audio and recording equipment. Our
retail store subsidiary presently operates 214 Guitar Center stores across the
nation. We are also the largest direct response retailer of musical instruments
in the United States through our wholly owned subsidiary, Musician's Friend,
Inc., and its catalog and Web site, www.musiciansfriend.com. In addition our
Music & Arts division operates more than 100 stores specializing in band
instruments for sale and rental, serving teachers, band directors, college
professors and students. More information on Guitar Center can be found by
visiting the Company's Web site at www.guitarcenter.com.
The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other
brand or product names may be trademarks of the respective companies with which
they are associated.
About Motley Crue
Having survived three decades of decadence and nearly every possible
obstacle, including several brought on by themselves, Motley Crue now find
themselves alive and elevated to rock royalty. The Crue have returned with the
recent release of Saints of Los Angeles, their first CD with the original
line-up -- Nikki Sixx, Mick Mars, Tommy Lee and Vince Neil -- in over a decade
and the ninth studio album in their career. The disc debuted at #1 on the
Independent Album chart and was the top debut of the week at #4. Based on the
band's 'New York Times' bestseller, 'The Dirt', the revealing CD offers
tremendous insight into the lives of the rebellious leaders of the "L.A. sleaze
rock" movement. The single "Saints of Los Angeles" broke barriers when it was
released simultaneously on Rock Band and by traditional means, selling more than
five times the number of downloads via the video game as it did on iTunes in its
first week of release. The band is currently on their inaugural Crüe Fest, the
top rock festival of the summer. www.motley.com
About Tenth Street Entertainment
Tenth Street Entertainment (www.10thst.com), the leading music management
company founded by industry veteran Allen Kovac is a leader in the kind of
wide-ranging marketing alliances, branding opportunities, research based
promotion and online convergence that marks the future of the entertainment
business. At Tenth Street Entertainment, every release is a convergence of the
company's departments that oversee the music, radio, marketing, press, online
media, touring, branding, international, third party licensing and strategic
partnerships that inspires each artist's brand to live long lives in many areas
and in unexpected places around the world. The prestigious artist management
roster includes Motley Crue, Buckcherry, Debbie Harry and Blondie, Sixx:A.M.,
Papa Roach, Jet, Trapt, Drowning Pool, Marion Raven and the Exies.
About Eleven Seven Music
Eleven Seven Music is the #1 Independent Active Rock label (according to
Mediabase and industry trade Radio & Records) and is among the top five
performing rock labels, controlling up to 25 percent of the rock charts since
its inception in January 2006. With the recent #1 independent release from
Motley Crue (the label scored the #2 position last year with Sixx:A.M.'s 'The
Heroin Diaries Soundtrack' and Buckcherry's Platinum and Grammy-nominated '15'),
Eleven Seven continues to build on its model of research-based marketing
strategies targeted directly to the fans and building out from that base. Helmed
by President Nikki Sixx, the label's roster includes Motley Crue, Buckcherry,
Sixx:A.M., Trapt, Drowning Pool, The Exies and Marion Raven. Eleven Seven Music
was founded by industry veteran and pioneer Allen Kovac, a revolutionary mind
who has been at the center of some of the most creative and successful campaigns
in the music business.
About Gibson Guitar
Gibson is known worldwide for producing classic models in every major style
of fretted instrument, including acoustic and electric guitars, mandolins and
banjos. Gibson's HD.6X-PRO Digital Guitar and the Gibson Robot Guitar represent
the biggest advances in electric guitar design in over 70 years. Founded in 1894
in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar
Corp.'s family of brands now includes Epiphone, Dobro, Kramer, Steinberger,
Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro,
Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer,
Chickering, Hamilton and Wurlitzer. Visit Gibson's website at www.gibson.com or
www.gibson.com/press.
About TuneCore
TuneCore (www.tunecore.com) has changed the 100-year-old rules and model of
the music business. It is a low, flat fee service that delivers anyone's music
to iTunes, eMusic, Amazonmp3 and many other major download sites while taking no
rights and no revenue from the sale of the music. Artists are building careers,
selling significant volumes of music and generating revenue while keeping their
rights utilizing the new model created by TuneCore. TuneCore has delivered the
music of Nine Inch Nails, Keith Richards, Bjork, Jay-Z, Public Enemy and
thousands of others to the digital download stores.
About FameCast
FameCast (www.famecast.com) is "Where Independent Artists Win." As the
premier online talent competition and community for emerging, entrepreneurial
musicians, FameCast shines the spotlight on those who have what it takes, but
have lacked the breaks. The company's proprietary contest platform, at
FameCast.com, provides artists with worldwide exposure to new fans, major cash
prizes, and industry opportunities such as performances at Lollapalooza and
Austin City Limits Music Festival. Companies also harness FameCast's contest
platform to power branded contests, such as 'Guitar Center On Stage' and the Big
State Festival's "Big State Big Star" competition.
Guitar Center Las Vegas
6587 S. Las Vegas Blvd. STE B172
Las Vegas, Nevada 89119
Phone: 702-450-2260
Fax: 702-450-2265
Store Hours:
M-F: 10-9 | Sat: 10-8 | Sun: 11-6
Guitar Center Summerlin
8621 W. Charleston Blvd. Suite 150
Las Vegas, Nevada 89117
Phone: 702-228-385
Fax: 702-228-3859
Store Hours:
M-F: 10-9 | Sat: 10-7 | Sun: 11-6
