Chip Ganassi Racing with Felix Sabates Partners with Activision and Target to Spsonsor No. 40 Dodge
Source: Target Corporation
Jun 21, 2008 - 6:41:03 AM
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Activision’s Guitar Hero®: Aerosmith® to be Primary Sponsor on Dario
Franchitti’s No. 40 Dodge at New Hampshire Motor Speedway
CONCORD, N.C. (June 18, 2008) – Chip Ganassi Racing
with Felix Sabates announced today it has partnered with Activision and its
long-time sponsor Target to have Guitar
Hero®: Aerosmith®, the latest installment
from the #1 best-selling video game franchise of 2007, on Dario Franchitti’s No.
40 Dodge in the NASCAR Sprint Cup race at New Hampshire Motor Speedway (NHMS) on
June 29.
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Guitar Hero: Aerosmith, which will be released June
29, puts players in the shoes of Joe Perry (guitar), Brad Whitford (guitar) and
Tom Hamilton (bass), as they rock out alongside front man Steven Tyler and
drummer Joey Kramer. Gamers will experience Aerosmith’s GRAMMY® winning career,
from its first gig to becoming rock royalty while jamming to the band’s top
songs.
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With the launch of Guitar Hero: Aerosmith,
Target stores will carry an exclusive bundle for Nintendo’s Wii that includes
the game, two wireless guitar controllers and tour book. The ultimate rock
experience, whether cooperatively or head-to-head, can be had right out of the
box for $149.99.
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Franchitti will be making his debut in the Sprint Cup Series at New
Hampshire in the fading yellow to red Target/Guitar Hero:
Aerosmith Dodge. The 2007 IndyCar champion has nine starts this season
in his rookie campaign in the Cup Series and the No. 40 Dodge currently sits
39th in the 2008 owner points standings.
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The Guitar Hero® consumer bus will be parked in the display
area behind the main grandstands at NHMS all weekend for fans to take a sneak
peak at the game and try their hands as a guitarist from Aerosmith. Franchitti
and Target driver Reed Sorenson will make an appearance at the bus on Sunday to
showcase their talents on the guitar before strapping into their Dodges for the
301-lap race.
CGRFS
Quoteboard:
Steve Eastman, Vice President,
Target:
"The marriage of the Nintendo Wii and Guitar Hero
makes a lot of sense for the Target guest. The music of Aerosmith bridges
generations, just as the Wii has done. Everyone in the family can share that
experience with this bundle."
Dusty Welch, Head of Publishing,
Activision/RedOctane:
"We’re very excited to have Guitar Hero bring
together two great American traditions, rock ‘n’ roll Aerosmith style, and
NASCAR racing. Fans at the event will get a double treat, watching their
favorite drivers race and competing for a chance to face off against one of them
on Guitar Hero: Aerosmith."
Steve Lauletta, President,
Chip Ganassi Racing Teams:
"Historically, Chip Ganassi Racing
has partnered with many iconic brands. Once again teaming with Target and now
with Activision’s Guitar Hero franchise only adds to the list. But then coupling
that with Rock legends Aerosmith is icing on the cake. I think we would be hard
pressed to find a promotion that is this much fun and with as much fan appeal
inside the garage as it does outside."
Dario Franchitti, CGRFS
Driver:
"I love video games and actually have versions of Guitar
Hero that I play on my bus and at home. To have Target, Activision and Aerosmith
on my car for the New Hampshire race is pretty cool. Who doesn’t love
Aerosmith’s music; it’s perfect for getting ready for the side-by-side, non-stop
action of NASCAR racing."
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment and
leisure products. Founded in 1979, Activision posted net revenues of $2.9
billion for the fiscal year ended March 31, 2008. Activision maintains
operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland,
Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More
information about Activision and its products can be found on the company's
website, http://www.activision.com/.
About Target
Minneapolis-based Target serves guests at 1,613 stores in 47 states
nationwide by delivering today's best retail trends at affordable prices. Target
is committed to providing guests with great design through innovative products,
in-store experiences and community partnerships. Whether visiting a Target store
or shopping online at Target.com, guests enjoy a fun and convenient shopping
experience with access to thousands of unique and highly differentiated items.
Since 1946, the corporation has invested five percent of its income in the
communities it serves. Target (NYSE: TGT) gives more than $3 million a week to
its local communities through grants and special programs. Target partners with
nonprofit organizations, guests and team members to help meet community needs.
Chip Ganassi Racing Teams
With eight wins already in
2008, the team continues to add to its tally of 97 trips to victory lane. Chip
Ganassi created his own one-car IndyCar team in 1990 and established a
partnership with a new sponsor, Target. Today, his teams include two IRL
IndyCars, and along with Felix Sabates he has three cars in the NASCAR Sprint
Cup Series, two entries in the NASCAR Nationwide Series and a Daytona Prototype
in the world of Grand-Am Rolex Sports Car Series racing. Ganassi’s IndyCar teams
have amassed five Championships and 59 wins since 1994; his NASCAR teams have 12
wins and two Rookie-of-the-Year titles; and the Grand American team has won two
Rolex Series Daytona Prototype Championships and are the three-time defending
Champions of the Rolex 24 At Daytona. Chip Ganassi Racing operates out of
state-of-the-art race shop facilities in Indianapolis, Ind., and Concord, N.C.,
with a corporate office in Pittsburgh, Pa.
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