Office Depot and Old Spice to Serve as Co-Primary Sponsors for Stewart Beginning with 2009 NASCAR Sprint Cup Season
Source: Office Depot
Jul 27, 2008 - 9:35:38 AM
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Office Depot and Old Spice will serve as co-primary sponsors of Tony
Stewart's No. 14 Chevrolet Impala SS NASCAR Sprint Cup Series entry
beginning in 2009.
Officials from the two companies, as well as from
Stewart-Haas Racing, made the announcement today near Indianapolis Motor
Speedway. Office Depot (NYSE: ODP), a leading global provider of office products
and services, along with Old Spice, the No. 1 antiperspirant/deodorant stick and
body wash choice for guys in the United States, have entered into multi-year
agreements with Stewart-Haas Racing to sponsor the new entry driven by Stewart.
In addition, both Office Depot and Old Spice are official NASCAR® partners,
successfully leveraging their relationships with NASCAR and their race team
sponsorships as powerful marketing platforms for their brands. "To have Office
Depot and Old Spice throw their support behind me and this race team makes me
extremely proud," said Stewart, who announced on July 10 that he had acquired a
50 percent stake in what is now known as Stewart-Haas Racing.
"These are two
partnerships that make a lot of sense. Delray Beach, Fla.-based Office Depot is
the official office products partner of NASCAR, and its new sponsorship of
Stewart, a two-time Sprint Cup Series champion, gives the multi-channel retailer
continued star power in what will be its fifth year as a NASCAR sponsor.
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